Latest News

Honda Announces Executive Changes in its North American Operations

Feb 21, 2017 — Honda today announced changes in the North American executive ranks at its U.S. sales and marketing arm, American Honda Motor Co., Inc., new presidents at Honda of America Mfg., Inc., Honda Canada Inc. (its sales and marketing arm in Canada), as well as changes at other major Honda companies in North America.

NSX Insider Experience

Exclusive Access to the Making of a Supercar: Acura Launches ‘NSX Insider Experience’ for Owners

Feb 20, 2017 — Acura announced today the launch of the NSX Insider Experience, a personalized program designed for NSX owners to experience the making of their bespoke supercar. The program gives owners a curated, one-on-one tour of key Acura facilities across Ohio, including the Performance Manufacturing Center (PMC), where the NSX is built, and the NSX engine assembly room at the Anna Engine Plant. Guests also have the opportunity to track an NSX, guided by professional drivers, on the same proving grounds where it was developed and tuned – the Transportation Research Center.

2017 Honda Odyssey

2017 Honda CR-V, HR-V, Pilot and Odyssey Named “Best Family Cars of 2017” by Kelley Blue Book

Feb 17, 2017 — Four 2017 Honda models, the CR-V, HR-V, Pilot and Odyssey were each named as Best Family Cars of 2017 by the experts at Kelley Blue Book. Vehicles in the three categories of Two-Row SUV, Three-Row SUV and Minivan were extensively tested and evaluated by the expert editors at Kelley Blue Book.

Honda Marine BF250 in action

Honda Marine Receives 2016 Customer Satisfaction Index Award from the National Marine Manufacturers Association Company Earns Recognition for Thirteenth Consecutive Year

Feb 17, 2017 — The National Marine Manufacturers Association (NMMA), the leading association representing recreational boating in North America, has named Honda Marine as a recipient of the prestigious 2016 Customer Satisfaction Index (CSI) Award for Excellence in Customer Satisfaction for outboard engines.

2017 Honda Accord Hybrid

2017 Honda Accord Hybrid and CR-V Earn High Environmental Scores from the American Council for an Energy-Efficient Economy

Feb 17, 2017 — The Honda Accord Hybrid was named to the "Greenest Vehicles of 2017" list from the American Council for an Energy-Efficient Economy (ACEEE) for being one of the most environmentally responsible nameplates available to consumers for the 2017 model year and for scoring in the top 1.3 percent of all vehicles scored. The Honda CR-V (1.5L FWD), America's most popular SUV, was also honored by the ACEEE in its "Greener Choices 2017" list for scoring in the top 11 percent of all vehicles.

Team Genuine Broaster Chicken Honda to contest 2017 MotoAmerica Superbike Championship

Team Genuine Broaster Chicken Honda to contest 2017 MotoAmerica Superbike Championship

Feb 16, 2017 — American Honda announced today that it will be taking part in the Superbike class for the 2017 MotoAmerica racing season through the support of Team Genuine Broaster Chicken Honda who will be campaigning the all new CBR1000RR. The package of experienced team owner Danny Walker, veteran rider Jake Gagne, and the new CBR1000RR will be supported with motorcycles and technical support from Honda. Genuine Broaster Chicken Honda naturally sourced Gagne to lead the charge, having completed his first-ever season in the Superbike class in 2016 with a 10th-place finish after having captured the Superstock 1000 title the year prior.

OUR PERSPECTIVE

Honda Rearview Report: February 8 - February 10, 2017

This week we launched our new marketing campaign for the 2017 Honda Clarity Fuel Cell. This campaign will help grow awareness and earn us new customers for our advanced, zero-emissions Clarity, and it's a clear signal of our intention to take fuel cell technology into the mainstream.