Corporate / North American Operations / Sales
American Honda Starts New Year with Record January Sales
American Honda Motor Co., Inc., posted a new January record for total vehicle sales of 90,173, eclipsing the 2003 record of 90,003 with the daily selling rate declining 3.7 percent due to one additional selling day in 2004. January light truck sales also hit a record high of 36,314 versus 34,945 in 2003, the company announced today.
Acura Division sales increased 25.1 percent to a January record of 13,131 vehicles with strong demand driven by the all-new TL performance luxury sedan, up 47.7 percent; the MDX luxury SUV, up 5.1 percent; and the TSX sports sedan. Honda Division sales reached 77,042, driven by light truck unit sales for the Pilot, up 13.0 percent, and the Element, up 19.9 percent.
"With annual sales increases for each of the past 10 years, we have set our sights on continued growth for 2004 despite a highly competitive market," said Dick Colliver, executive vice president of American Honda. "American Honda's light truck unit sales continue to increase on a monthly basis and the Acura division is reaching new levels of success with the TL, TSX and MDX."
Records for American Honda in January 2004 include total vehicle unit sales of 90,173 and total truck unit sales of 36,314. Honda Division total truck unit sales also set a new January record of 32,149, with Pilot sales of 7,934 and Element sales of 4,645 also setting new January records. Acura Division January records include total vehicle sales of 13,131 and MDX sales of 4,165.