Corporate / North American Operations / Sales
American Honda October Sales Increase 3.7 Percent; All-New CR-V Sets All-Time Sales Record
Honda and Acura total vehicle sales of 110,624 for October increased 3.7 percent over last year on a daily selling rate basis, American Honda Motor Co., Inc., announced today. American Honda light truck sales of 52,789 led the increase with a 15.6 percent gain that broke the previous October record of 49,193 set in 2004.
Sales of the all-new 2007 Honda CR-V totaled 20,413, representing an increase of 95.7 percent in its first full month of sales while shattering the previous all-time record by 3,744 units from July 2005. Total year-to-date sales for American Honda continued on a record-setting pace of 1,271,134 cars and light trucks for the year, up 3.9 percent and on-track for a 13th consecutive year-over-year sales increase.
"The increased diversity of both our Honda and Acura lineups is helping to push sales up across the board." said Dick Colliver, executive vice president of American Honda. "Judging by the new all-time sales record, the all-new 2007 Honda CR-V is a hit with consumers, too."
The Honda Division posted record October sales of 94,747 cars and light trucks, a year-to-date sales increase of 5.7 percent to 1,106,167. The Civic Hybrid model posted record October sales with 2,288 units.
In addition, Honda Division light truck sales increased 12.4 percent for the month to record 46,659.
Acura posted record October light truck sales of 6,130 units. The MDX sport luxury SUV is up 6.4 percent to 4,429 and the all-new RDX crossover SUV posted 1,701 sales during its second full month of sales. The TL performance luxury sedan remained Acura's best selling model in October, delivering 5,790 units.