Corporate / North American Operations / Sales
American Honda Reports Record March Sales
With strong light truck and robust sales of the all-new 2006 Civic, American Honda Motor Co., Inc., posted record March results of 128,806 Honda and Acura vehicle sales, an increase of 0.2 percent over March 2005. Light trucks for American Honda also posted record March results with sales of 56,786, up 1.8 percent. Year-to-date American Honda total vehicle sales of 333,844 are up 8.3 percent on a daily selling rate basis.
The Honda Division posted its best March and third consecutive record month with sales of 111,282 cars and light trucks, an increase of 1.2 percent over year-ago results. Civic sales of 28,969 reflect a 14.0 percent March increase. In its second best month since launch, Ridgeline sales of 5,344 rose almost 38 percent, helping the division post record March sales of 52,104 trucks, up 2.7 percent over year-ago results. The Odyssey and Pilot also posted record March sales, up 2.0 percent and 7.4 percent respectively. Honda sold a total of 2,892 hybrid vehicles, including 2,232 Civic Hybrids and 581 Accord Hybrids. Year-to-date Honda hybrid sales of 9,102 are up 0.9 percent.
"Honda's March sales numbers show that consumers are still embracing the light truck segment amid the prospect of rising energy costs," said Dick Colliver, executive vice president of American Honda. "Consumers are, however, seeking light trucks with higher fuel economy, and Honda's numbers reflect that."
The Acura Division posted strong March sales of 17,524 with record March sales of 3,355 for the TSX. The TL luxury performance sedan was Acura's best-selling model with March sales of 6,767 and year-to-date sales of 16,804.
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