Corporate / North American Operations
American Honda Reports February Sales Increase on Success of New 2012 Civic, CR-V
American Honda Motor Co., Inc., today reported February 2012 monthly new-vehicle sales of 110,157, an increase of 7.8 percent over February 2011, based on the daily selling rate*. The Honda Division posted February 2012 sales of 98,899, an increase of 8.8 percent year-over-year.
In its second full month of sales, the all-new Honda CR-V eclipsed its previous February record with sales of 24,759, up 24.5 percent over last year’s total of 19,096 units. The all-new Civic continued to build momentum with sales of 27,087, up an impressive 36.0 percent compared to February 2011. The Accord posted January sales of 20,702, down 6.3 percent from the same period last year.
“The ultimate arbiter of a vehicle's success is how customers vote with their purchase decision, and customers are voting for Civic," said John Mendel, American Honda executive vice president of sales. "On top of the strong consumer support for the new Civic, we’re seeing tremendous demand for the all-new CR-V.”
The Acura Division’s February sales totaled 11,258, up 0.1 percent compared to February 2011, with two models registering strong sales increases. Sales of the TL sedan reached 3,211, up 26.0 percent from the same period last year, while TSX sales set a new February record of 3,373, a year-over-year increase of 15.9 percent.
*The daily selling rate (DSR) is calculated with 25 days for February 2012 and 24 days for February 2011. Year-to-date, the DSR is calculated with 49 days for 2012 and 48 days for 2011. All percentages reflect DSR.
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