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Honda ATV Model History Timeline, 1970-Present

Nov 22, 2004 — 1970 ATC90 "What Is It?" asks Honda's advertising brochure. Just a revolutionary off-road vehicle destined to launch a whole new industry that will sell more than 6.5 million machines*. Honda's first ATV is a three-wheel ATC, or ...

Honda ATV History 101

Nov 22, 2004 — If necessity was the mother of the first ATV, Honda engineer Osamu Takeuchi was its father. In 1967, American Honda asked Honda R&D Ltd. for a new product dealers could sell when motorcycle sales cooled off in the winter. Mr. Takeuchi ...

Why We Race

Sep 2, 2003 — At Honda, racing is much more than a platform for marketing products, or a venue for research and development. To Honda, racing is the very soul of the company, a touchstone reaching back to our founder and the very foundations of the ...

Soichiro Honda

Sep 2, 2003 — Soichiro Honda created a motor vehicle industry when it should have been impossible. The time for that was the turn of the century, when Ford, Peugeot, and Daimler were created. Shipbuilding magnate Henry J. Kaiser tried to break into...

A Brief History of Honda's American Manufacturing

Sep 2, 2003 — Honda had painstakingly marshaled a reputation of superb quality for its made-in-Japan motorcycles. But in the '70s, consumers' attitudes had been hardened by years of disappointment and frustration in American-made products, best illus...

Defining the '80s

Sep 2, 2003 — Soichiro Honda's meteoric rise from postwar bicycle-maker to world leader in motorcycle innovation and production is one of the most inspirational stories of our century: In the '50s, the company began building small motorcycles; by t...

Soaring in the '70s

Sep 2, 2003 — Honda became a classic American success story in the '60s. In this single, crucial decade, Honda transformed itself from a domestic supplier to an international corporation, and planted a firm foothold on American soil. Honda began th...

Coming of Age in the Age of Aquarius

Sep 2, 2003 — During the 1950s, the Honda Motor Company emerged from obscurity, having survived and won the battle with hundreds of competing postwar motor-bicycle companies. The company had found a first key to financial strength in the successful ...

A History of Excellence

Sep 2, 2003 — Defining Excellence Defining excellence isn't a problem; all it takes is a dictionary. Etymologically speaking, the key to excellence can be found in the root of the word, excel: to be superior to; surpass in accomplishment or achiev...

Forty-Plus Years of Four-Strokes

Sep 2, 2003 — Think the new CRF™450R and CRF250R are starting a four-stroke revolution? Wrong-Honda® fired the first shot more than four decades ago. It's easy to think Honda's new CRF motocrossers are the first really successful four-str...

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