Honda Red Rider Rewards Program Teams Up With XTRM

American Honda is proud to announce an exciting new venture between the Honda Red Rider Rewards program and XTRM Sports Network—experts in race contingency processing and social media—for the upcoming 2011 racing season.

The Honda Red Riders Rewards contingency program will utilize XTRM Sports Network's unique software to provide real time distribution and management of cash and electronic coupon payouts, as well as results tracking. Offering one of the most comprehensive race contingency programs in the industry, the Honda Red Rider Rewards program doubled the number of events eligible for payouts in 2011 to more than 700 race events nationwide.

"Racers no longer need to fill out paper forms after each race where they earn Honda contingency rewards," said Keith Dowdle, Assistant Manager Motorcycle Shows, Sports and Honda Riders Club of America™ (HRCA®). "With XTRM there's a one-time annual sign-up and that's it. After that, they just race, place, and their Honda Red Rider Rewards Visa® card will be automatically loaded with their winnings."

Administered by the HRCA, prizes are awarded to top-place finishers at select road racing, off-road, dirt track, Arenacross, Supercross, motocross and ATV events in both amateur and professional series across the U.S. Powered by XTRM, Honda Red Rider Rewards Visa cards will automatically be loaded with winnings and can be used anywhere that Visa is accepted. For more information about the American Honda Red Rider Rewards program and to create an XTRM account, visit

About Honda

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and personal watercraft in the U.S. American Honda's Motorcycle Division conducts the sales, marketing and operational activities for these products through authorized Honda dealers. For more information on Honda products, go to

Honda Red Rider Rewards program inquiries may be directed to the info hotline at 866-367-9289.

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