2015 Honda Fit SEMA Project Gears Up for Last Week of Voting on Tumblr

  • Six build teams, each customizing an all-new 2015 Fit
  • Enthusiast fans can vote for their favorite customized Fit on Tumblr through Oct. 22 with the winner being announced on Nov. 4 at the SEMA Show
  • Honda to host second annual "Honda Soiree" on Nov. 4 for media attending the SEMA Show

Over the last five weeks, Honda has followed the progress of six build teams as they each customize the all-new 2015 Fit through an ambitious project vehicle program and interactive Tumblr experience (#ProjectFit). A little over one week remains for fans to vote for the winner of the project (through Oct. 22), with the favorite vehicle to be announced at the 2014 SEMA show in Las Vegas on Nov. 4, where all six vehicles will be on display in the Honda booth.

The six build teams, Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and the award-winning Kenny Vinces, have each personalized their Fits with modifications such as aerodynamic body kits, wheels, suspension and audio-system upgrades, custom paint jobs and more. Photos, video and animated GIFs of the transformations in progress have been posted throughout the campaign at hondaloves.tumblr.com where fans can like or reblog posts to cast their votes.

This effort continues to be promoted on automobiles.honda.com, in Honda newsletters and on the brand's Facebook and Twitter profiles.

After viewing all of the impressive vehicle displays at the 2014 SEMA Show, attendees with media credentials are also invited to celebrate at the second annual "Honda Soiree" on Nov. 4 from 10:00 p.m. to 2:00 a.m. at the Tao Nightclub inside The Venetian hotel complex. Please visit the Honda booth in the Central Hall at the SEMA Show on Nov. 4, where a limited number of entry wristbands will be available for members of the media.


# # #

Honda North America | 1919 Torrance Boulevard | Torrance, CA 90501 | Media Contacts