Jeffrey L. Conrad is senior vice president and general manager of the Honda Division of American Honda Motor Co., Inc. He oversees all Honda brand sales and marketing activities in the United States. Conrad took up his new responsibilities on April 1, 2014. He served previously as vice president, Acura National Sales within the Automobile Sales Division of American Honda Motor Co., Inc., where he was responsible for Acura brand sales.
Conrad joined Honda in 1982 as a district sales manager. In 1983, Conrad was promoted to assistant zone sales manager – Mid-Atlantic, and, in 1984, to zone sales manager – Mid-Atlantic. Shortly after the launch of the Acura brand in 1986, he became the Acura national sales manager from 1987 until 1993 and the western region manager from 1993 until 1994. In December 1994, Conrad was promoted to assistant vice president of National Marketing and then to assistant vice president of Dealer Relations in 1999. He served in that capacity until November 2004. In December 2005, Mr. Conrad was promoted to vice president, National Marketing Operations of the Automobile Operations Division.
Prior to joining Honda, from 1975 until 1982 Conrad held numerous positions at Ford Motor Company, and from 1973 until 1975 was employed by Pepsi-Cola Bottling Co.
Conrad received his bachelor's degree in business administration from the University of Maryland College Park.