Honda Earns Best Retained Value Award for the Second Consecutive Year

Honda's focus on retail versus fleet sales epitomizes dedication to maintaining value for each customer

Honda has captured the 2012 Best Retained Value Award for the second consecutive year from Honda was named the top non-luxury brand in the Best Retained Value Awards for maintaining the highest projected residual value after five years of ownership as a percentage of value when new.

"Honda's focus on retail sales has always benefitted our most important client: Honda customers," said John Mendel, executive vice president of sales for American Honda. "This valuable award from is recognition of Honda's unending mission of providing true value to customers - one that extends well beyond the showroom."

"Honda has long had a reputation for dependable used vehicles, and that is reflected in today's booming used car market," said Joe Spina, director of remarketing at "Honda's family of vehicles continues to expand the company's status as one of the best values available to car buyers today."

For more information about the Best Retained Value Awards, visit

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