- Honda livestream to introduce 2016 Honda Civic Tour headliners
- Live reveal of artist-designed and autographed 2016 Honda Civic Sedan that fans can enter to win
Attention music fans: Honda is set to announce the 2016 Honda Civic Tour artists live on YouTube on March 22 at 2:20 pm EDT, in New York.
Coming off a highly successful 2015 Honda Civic Tour featuring One Direction, and celebrating the music tour's 15th anniversary, Honda will livestream details of the 2016 Honda Civic Tour, including its headlining artists live on YouTube at www.YouTube.com/Honda. Also being revealed is a 2016 Civic Sedan, exclusively designed and autographed by one of the 2016 Civic Tour headlining acts. The custom-designed 2016 Civic Tour sedan will be on display at each tour stop. Fans can enter for a chance to win the custom Civic, along with a custom Grom motorcycle, flyaway trips and meet and greets with the Civic Tour artists.
Further details about the 2016 Honda Civic Tour will be revealed on March 22 at 2:20 p.m. EDT at www.youtube.com/Honda. Official rules and details on how fans can enter to win the custom Civic, custom Grom motorcycle and the flyaway trips will be available on HondaCivicTour.com starting at 3:00 pm EDT on March 22.
About Honda Civic Tour
Produced by Marketing Factory, the Honda Civic Tour brings innovation to the masses by combining automotive technology and contemporary music. With 4.2 million fans having attending Honda Civic Tour concert events since 2001, Civic Tour has established itself as one of the nation's most compelling, successful music concert tour franchises. Civic Tour has provided concert-goers with an exclusive, interactive concert experience featuring up-close and personal access to sixty-eight of their favorite music performers over the past 15 years, including One Direction, Maroon 5, Linkin Park, blink-182, My Chemical Romance, Paramore, The Black Eyed Peas, Fall Out Boy, Everclear, Incubus, Good Charlotte, New Found Glory, Dashboard Confessional and Panic! at the Disco. www.HondaCivicTour.com
About Honda Stage
Building on its deep foundation of bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including Live Nation, iHeartMedia, REVOLT, Woven Digital, YouTube and Vevo to produce and distribute some of the best original, high-quality music content available. Honda Stage is a unique combination of live events and exclusive online content, and offers music fans access to custom live and online music programming and performances, behind-the-scenes content, artist interviews and more. (For more go to www.YouTube.com/HondaStage)
About Honda Civic
The Honda Civic Sedan, recently named the 2016 North American Car of the Year, leads a Civic lineup that is America's top retail selling compact car1 and the most popular vehicle in America with U.S. millennials2. The sporty and sophisticated 10th-generation Civic lineup features new Honda turbo engine technology, class-leading EPA fuel economy of up to 42 MPG and the latest in connected-car technology, including both Apple CarPlay® and Android Auto™. This completely reimagined Civic lineup kicked off last fall with the launch of the 2016 Civic Sedan, followed last month by the arrival of the seriously sporty 2016 Civic Coupe. The all-new Civic 5-Door hatch will launch later this year, followed in 2017 by Civic Si variants and a radical new Civic Type-R, topping off the sportiest, most expansive model lineup in the 44-year history of Civic.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Civic, Fit and CR-Z, along with the HR-V Crossover and Pilot and CR-V sport/utility vehicles and the Odyssey minivan.
Honda has the longest-lasting cars3 of any mainstream automotive brand in America, and has been producing automobiles in America for more than 30 years and currently operates 18 major manufacturing facilities in North America. In 2014, more than 97 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
About Marketing Factory
Since 1999, Marketing Factory Inc. has built entertainment properties, sponsorship activations and media promotions to create entertaining and authentic interactive customer experiences in both physical and digital spaces. The company has actively worked with Honda since 2000, serving as producers of the award-winning annual Honda Civic Tour and currently serves as a primary music marketing agency for American Honda Motor Co., Inc.
1 Based on IHS Automotive, Polk new retail vehicle registration data for CY2010-2014 in the non-luxury traditional compact segment.
2 Based on IHS Automotive, Polk new U.S. retail vehicle registration and age of head of household data for 2015CYTD June.
3 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988–2012 for Honda and non-luxury competing brands.
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