Honda Civic and Accord Lead Industry in Sales to Young Buyers, Selling More Than 1 Million Vehicles to Millennials Over Past 11 Years

The Honda Accord and Civic are the two best-selling cars with under-35 buyers over the past 11 years, according to Honda analysis of cumulative registration data from IHS Automotive.1 The Accord and Civic – which were also the top retail-selling cars in their respective segments in 2013 and 20142 – with combined registrations of more than one million vehicles in the U.S. to "Millennials" from 2004-20141, more than any other two cars across the industry. Either Civic or Accord has held the top spot in retail car sales to under-35 buyers in each of the past 11 years.

  • Civic took top honors in retail sales to under-35 buyers from 2007 to 20133.
  • Accord took the #1 position in 2014, with Civic finishing a close second.
  • Accord also was #1 with under-35 retail car buyers from 2004 to 2006. 

"Honda is a company with a youthful spirit, and that comes through strongly in our products and our appeal with younger buyers," said John Mendel, Executive Vice President of American Honda Motor Co., Inc. "The epic new Civic that we're launching this fall, together with all-new products like the HR-V crossover coming this spring and the new Fit, will really strengthen our relationship with young buyers in the days ahead."

Honda is preparing to launch an all-new Civic that will further strengthen the model's appeal with younger buyers, offering dynamic styling and higher levels of fuel efficiency and turbocharged performance, along with more cutting-edge technology and customer choice. Honda took the wraps off the Civic Concept at the New York International Auto Show on Wednesday, showing off the dynamic, sporty and sophisticated new design direction it will take with its all-new 10th-generation Civic.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z, along with the Pilot, CR-V sport-utility vehicle, the HR-V crossover and the Odyssey minivan.

Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

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1. Based on IHS Automotive cumulative new retail vehicle registration and age of head of household data for CY2004-2014.
2. Based on IHS Automotive, U.S. new vehicle retail registrations for 2013 and 2014 in the Non-Luxury Traditional Mid Size car and the Non-Luxury Compact Car Segments
3. Based on IHS Automotive new retail vehicle registration and the age of head of household data for CY2004 -2014

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