Thrillist, JackThreads and Honda have collaborated on an exclusive limited edition HT3 Driving Shoe (MSRP: $100) that goes on sale today, available exclusively on JackThreads.com. The sneaker is inspired by the dramatically redesigned, all-new 2016 Honda Civic, and pays tribute to the three core aspects of Honda design that influenced its sporty and dynamic styling – high touch, high tension and high tech.
With the idea conceived by the team at Thrillist, the digital publisher tapped the style geniuses at JackThreads to bring the shoe to life. Working with Honda R&D America's Jarad Hall, who helped lead the exterior design of the Civic Sedan in North America, JackThreads developed the driving shoe to reflect the vehicle's design throughout the HT3 sneaker, including the high quality materials used in the shoe's development and the seamless silhouette of the shoe itself. The sneakers feature premium materials, including sleek suede with metallic hints and a quilted leather pattern on the heel counter and insole. To ensure a comfortable and snug fit, the HT3 has a neoprene vamp that fits securely over the top of the driver's foot and articulated nodes that wrap around the wearer's ankle, to provide additional support. The smooth lines of the Civic exterior inspired the clean lines of the sneaker. To cover the laces, JackThreads developed a suede shroud that fastens into place, and when uncovered, reveals the Civic logo.
"We wanted to create a shoe that's unlike anything seen before – something that is as comfortable to wear as it is fashion-forward and futuristic," said Michael Vincent, Senior Buyer, Footwear at JackThreads. "The HT3 is a great versatile sneaker that elevates the basic functionality of the driving shoe and marries the design aesthetic of Honda and JackThreads."
"Collaborating with JackThreads and Thrillist to develop an exclusive shoe for people who love driving and love the sporty new Honda Civic has been a great experience," said Jarad Hall, Civic Senior Exterior Designer, Honda R&D Americas. "Our all-new Civic lineup is a real game changer in its segment when it comes to styling and fun to drive spirit, and we look forward to stepping into the footwear world with a premium limited edition shoe that showcases just how remarkable the Civic is, inside and out."
The exclusive limited edition HT3 Driving Shoe was officially debuted alongside the 2016 Honda Civic at a special event on March 29 in Los Angeles, hosted by Thrillist.
About Thrillist
Thrillist is the essential resource for how to spend your time and money. We cover all the stuff you love – food, drink, travel, tech, cars, sex, dating, health, and entertainment – with expertise, passion, and taste. With deep-cut local coverage in over 40 US cities and national reporting on the stories that matter, we've got your back at home and on the road. Now go be awesome.
About JackThreads
JackThreads was founded in 2008 out of a bedroom in Columbus, OH as a flash sale site for the streetwear community. Since then, the brand has evolved into a men's style destination, providing a curated selection of the brands guys love, alongside a namesake collection. The JackThreads line is a capsule of garments that are essential wardrobe staples, designed with a commitment to everyday style and value. The brand is built around the core idea that style should be simple, and good value should be an absolute.
About the Honda Civic
The Honda Civic Sedan, recently named the 2016 North American Car of the Year, leads a Civic lineup that is the #1 Compact car in America and has been every year for the past six years1, and the most popular car in America with Millennials2. The sporty and sophisticated 10th-generation Civic lineup features new Honda turbo engine technology, class-leading EPA fuel economy of up to 42 MPG and the latest in connected-car technology, including both Apple CarPlay® and Android Auto™. This completely reimagined Civic lineup kicked off last fall with the launch of the 2016 Civic Sedan, followed last month by the arrival of the seriously sporty 2016 Civic Coupe. The all-new Civic 5-Door hatch will launch later this year, followed in 2017 by Civic Si variants and a radical new Civic Type-R, topping off the sportiest, most expansive model lineup in the 44-year history of Civic.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, and the Odyssey minivan. The next generation Ridgeline pickup truck is set to debut later this year.
Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2015, more than 99 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
Media Contacts:
Devon Giddon – Thrillist: devon@thrillist.com
Lauren Coombs – JackThreads: lauren@jackthreads.com
Alyssa Dominguez – Honda: alyssa@awapr.com
1 Based on IHS Automotive, Polk new retail vehicle registration data in the Non-Luxury Traditional Compact Car segment for 2010-2015CY.
2 Based on IHS Automotive, U.S. new retail vehicle registrations by volume for all models in industry and the age of head of household data for 18-34 year olds for CY2015.
