"Fit for Fun" campaign marks the most robust multicultural, mobile and social campaign in the Honda brand's history
Honda targets highly-connected, socially-driven audience for the Fit; 70% of Fit buyers are new to Honda brand...
Honda today showcased a new direction for America's retail best-selling midsize sedan with the world debut of a more stylish, sporty and premium 2018 Honda Accord that launches this fall.
As the all-new, completely redesigned 2018 Honda Odyssey arrives in dealerships across the U.S., Honda is introducing a new integrated marketing campaign highlighting the vehicle's innovative technology and imaginative solutions that will keep everyone in
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The very first 2017 Honda Civic Type R in the world, Vehicle Identification Number (VIN) 01, will be auctioned online beginning June 7, with all proceeds benefitting the Pediatric Brain Tumor Foundation.
The refreshed 2018 Acura TLX performance luxury sedan goes on sale June 1 with a more sporty and alluring look reflecting the brand's new design direction, along with an all-new TLX A-Spec variant, and new premium features. The 2018 TLX offers AcuraWatch™
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Acura's first-ever hybrid SUV, the 2017 MDX Sport Hybrid, will arrive at showrooms in early April with more than 30 additional horsepower and a 45 percent higher EPA city fuel economy rating as compared to the conventionally-powered MDX SH-AWD.
Honda will showcase a large presence at the 2016 SEMA show, headlined by the North American debut of the radical new Civic Type R prototype, straight from its global introduction in Paris.
Acura's Precision Crafted Performance and motorsports resurgence will dominate its display at the 2016 SEMA Show in Las Vegas, Nov. 1-4. The Acura NSX GT3 race car, which will make its North American racing debut in 2017, will be featured on an NSX-inspire
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Honda has pulled the wraps off an all-new, fifth-generation CR-V, America's best-selling SUV over the past 20 years. The completely redesigned and reengineered 2017 CR-V, going on sale this winter, boasts bold new styling, a more premium interior, the mode
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The Acura Precision Concept has been chosen as one of the featured models on the Concept Lawn at the prestigious Pebble Beach Concours d'Elegance on Sunday, August 21.
During his 2016 debut with Team Honda HRC at round 10 of the AMA Pro Motocross Championship, Fredrik Noren led the charge for the factory squad, putting together two solid sixth-place rides to earn sixth overall.
Team Honda HRC was pleased to welcome back Trey Canard at round eight of the AMA Pro Motocross Championship. An injury had sidelined the Oklahoman for the previous four races, but Canard put together two solid rides aboard his factory CRF450R, scoring sixt
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In Honda's first visit to Daytona International Speedway since its January triumph in the Rolex 24, Olsbergs MSE driver Sebastian Eriksson claimed two podium results in the Red Bull Global Rallycross season's second doubleheader weekend.
Based on recent Defect Information Reports (16E-042, 16E-043 and 16E-044) from the airbag inflator supplier, Takata, Honda will conduct recalls (16V-344 and 16V-346) covering approximately 4.5 million Honda and Acura automobiles in the United States to rep
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With a series of earthquakes having just struck Japan's Kumamoto area, Team Honda HRC attended the St. Louis Supercross with their thoughts on friends and family, as well as everyone affected by the disaster.
Continental, a leading international automotive supplier, and Honda R&D Americas, Inc. were presented with a 2016 Automotive News PACE (Premier Automotive Suppliers' Contribution to Excellence) Innovation Partnership Award for their benchmark collaboration
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Acura today unveiled the restyled and refreshed 2017 MDX luxury SUV featuring bold new styling, added luxury features and available Sport Hybrid Super Handling-All Wheel Drive™ (SH-AWD®) powertrain technology.
Over the U.S. winter holiday and New Year's celebration, 20 high school students from Japan's Iwate Prefecture visited Southern California in conjunction with the 2016 TOMODACHI Honda Cultural Exchange Program.
Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love."
A total of eight Honda and Acura models have received the highest possible safety rating of TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) under its more challenging crash protection and technology requirements implemented for the
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