A Little Dirt Never Hurt: Rugged 2024 Honda TrailSport Models Star in Action-Packed New Brand Campaign

  • "Chasing Greatness" brand spot showcases rugged Honda TrailSport lineup
  • Introduces first-ever Ridgeline TrailSport, the most off-road capable Honda truck ever
  • Campaign helps launch powerful, new Bishop Briggs track, “Triumph”

A new action-packed Honda brand campaign launches today, showcasing its expanded line of rugged TrailSport models, the most adventurous, off-road ready Honda light trucks ever. “Chasing Greatness” highlights the rugged capabilities of the Passport TrailSport, the 7-passenger Pilot TrailSport and the first-ever Ridgeline TrailSport, all engineered to get weekend adventurers even further off the beaten path. The new 30-second television spot is also helping launch a powerful new single, “Triumph,” from indie singer/songwriter, Bishop Briggs: honda.us/chasinggreatness.

Every Honda TrailSport model builds on the Honda legacy of adventure and off-road performance and, through VFX technology, the new “Chasing Greatness” brand campaign brings to life iconic rugged Honda products and motorsports milestones. The 800 hp Baja Ridgeline race truck and several championship-winning Honda dirt bikes are artistically projected on the desert terrain as the new 2024 Ridgeline TrailSport navigates through majestic rock formations and dusty slot canyons.

Honda “Chasing Greatness” Soundtrack by Bishop Briggs
The debut of the new Honda TrailSport campaign helps launch the new single, “Triumph,” by indie singer and songwriter Bishop Briggs. The theme and lyrics of the powerful new track help punctuate Honda’s unyielding drive to keep chasing its next great innovation. Briggs, a Honda Pilot owner herself, rose to prominence with her hit singles “Wild Horses” and the popular “River,” which reached top 3 on the Billboard Alternative Songs chart.

Social Media Campaign Extension Featuring AI and Media Placements
The new “Chasing Greatness” campaign extends to Honda social media channels in mid-January with three 15-second videos that leverage artificial intelligence (AI) technology. The resulting fast-paced videos highlight the capability of the Honda TrailSport line on the challenging terrain of Baja, California, as well as in snowy conditions.

“Chasing Greatness” will run across broadcast television, cable, streaming and YouTube, with a heavy presence in high-profile sports coverage, including NFL, NBA and NHL match-ups. The new campaign also will have a role in Honda’s continuing sponsorship of Halo on Paramount+, with the second season premiering in February.

About the Honda TrailSport Line
Created for active buyers who thrive on adventure, the Honda TrailSport line of rugged light trucks further highlights the off-road capability, versatility and durability that has been engineered into the brand's SUVs and pickups for more than two decades. The popularity of the TrailSport line led Honda to expand TrailSport to the Ridgeline midsize truck lineup for the 2024 model year.

  • All-new 2024 Honda Ridgeline TrailSport: the first-ever Ridgeline TrailSport is the most off-road capable Honda pickup ever, featuring special off-road hardware, including an off-road-tuned suspension, trail-ready all-terrain tires and steel underbody protection. Details, here.
  • 2024 Honda Pilot TrailSport: the largest and most powerful trail-ready SUV in Honda history, the Honda Pilot TrailSport comes standard with all-terrain tires, steel skid plates, increased ground clearance, off-road tuned suspension and more. Details, here.
  • 2024 Honda Passport TrailSport: with a new off-road tuned suspension and rugged all-terrain tires, the adventurous Honda Passport TrailSport is the most rugged, off-road capable Passport ever. Details, here.

About Honda 
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda's electrified vehicle lineup includes the Accord hybrid, CR-V hybrid, and, in the future, Civic hybrid. The Honda Prologue SUV, Honda's first volume battery-electric vehicle, will join the lineup in 2024. 

Honda has been producing automobiles in America for over 40 years and currently operates 18 major manufacturing facilities in North America. In 2022, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with more than two-thirds made in America, using domestic and globally sourced parts.

More information about Honda is available in the Digital FactBook

About Bishop Briggs
Bishop Briggs is known for emotional and cathartic songs that blur the boundaries between alternative, pop, and electronic. Born in London to Scottish parents, Bishop grew up in Japan and Hong Kong. The music of Bishop Briggs transcends the limitations of singular genres, blending folk, pop and electronic music into a wholly unique sound. Her debut track “Wild Horses” reached #1 on Spotify's US Viral Chart and #2 on Spotify’s Global Viral 50 charts, with airplay on Sirius XM’s Alt Nation, Zane Lowe’s Beats 1 Show and a prized spot in Acura’s 2016 TLX and ESPN’s NFL Playoffs ads. She followed up with the RIAA-certified platinum single, “River,” a searing and cathartic track that captured the attention of tastemakers and gatekeepers and rose to #3 on the Alternative chart with over 680 million global streams while Bishop’s videos have 524M overall views on YouTube and she has 1 million YouTube subscribers. After her critically acclaimed albums “Church of Scars” and “Champion”, she hit the road on multiple headline tours, while opening for the likes of Coldplay, alt-J, Bleachers and more. In 2022 she came back with a double dose of emotion, her singles “High Water” and “Art of Survival.” She parlayed this energy into “REVOLUTION,” which graced the Soundtrack for NHL 23. Continuing a banner year, she also served up “Lessons of the Fire” as the lead track for the smash NETFLIX series Devil In Ohio. She capped off 2022 with the empowering “superhuman,” ushering in another era. During 2023, her confidence and charisma defined the When Everything Went Dark EP introduced by the irresistible single “Baggage” and new single “Reborn.” Infiltrating every corner of culture, she impressively won Season 9 of The Masked Singer as Medusa and co-headlined the Don’t Look Down Tour across North America with Misterwives the past fall.

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