New Honda Brand Campaign Showcases the Racing Spirit Inside Every Fun-to-Drive Honda Hybrid

• Multi-channel "Relentless Spirit" campaign stars Honda hybrid lineup – Civic, Accord, CR-V and new Prelude – alongside brand's winning race machines
• Honda is the #1 full-line automaker in fuel efficiency in latest U.S. EPA Trends Report
• Honda hybrid-electric models continue to score with customers with record sales for three straight years, ranking at the very top of the industry with young buyers
• Affordability: the Civic, Accord and CR-V hybrid models are all priced well below the industry average new-vehicle transaction price

Honda is launching "Relentless Spirit," a new multi-channel brand campaign celebrating the racing heritage and performance DNA inside its fun-to-drive and fuel-efficient hybrid-electric models. The campaign features the Honda hybrid lineup – Civic, Accord, CR-V and latest addition, the new Prelude – alongside championship-winning Honda race machines in a dynamic new spot bringing that performance connection to life: https://www.youtube.com/watch?v=lnWL6EYEETk.

In the new spot Civic, Accord, CR-V TrailSport and Prelude hybrids charge through tight city streets, winding mountain roads, rugged muddy trails and a high-speed test track. In their wake are vivid motion trails of Honda race machines – expressing the racing heritage engineered into every Honda hybrid and the exhilarating driving experience they deliver.

Honda high-performance racing machines featured in "Relentless Spirit" include:

• Honda IndyCar
• Civic Type R TCR Race Car
• Honda CR-V Hybrid Racer ("The Beast")
• Honda Talon 1000X high-performance sport side-by-side
• Africa Twin DCT Adventure Sport Bike

The "Relentless Spirit" campaign is more than a creative statement, it reflects the Honda brand standing as the most fuel-efficient full-line automaker in America, according to the U.S. Environmental Protection Agency (EPA) Automotive Trends Report. This distinction is backed by record sales: in 2025, Honda achieved an all-time hybrid-electric sales record for the third straight year, topping 400,000 electrified vehicles sold in America for the first time.

Civic hybrid, Accord hybrid and CR-V hybrid also rank at the very top of the industry with young buyers¹, and each costs well below the industry average new-vehicle transaction price of nearly $46,000 this year: Civic hybrid ($30,100), Accord hybrid ($32,100) and CR-V hybrid ($36,000).

Campaign Media Placements
"Relentless Spirit" will run across broadcast television, cable, streaming and social media, with a heavy presence in high-profile sports, including the 110th Indianapolis 500 on FOX, 2026 FIFA World Cup local TV broadcast coverage, NBA and NHL playoffs and key WNBA match-ups. The campaign also will feature unique social creative highlighting the fun-to-drive spirit behind the Honda hybrid lineup, debuting later this month.

The Honda Racing Spirit
The Honda "Racing Spirit" is at the heart of every Honda vehicle – a commitment to competition, innovation and the relentless pursuit of performance. Honda applies race-proven engineering across its lineup of production vehicles, including its advanced hybrid models that benefit from technologies developed in the company's championship-winning IndyCar and Formula 1 powertrains. By transferring innovations forged under the extreme demands of pinnacle motorsports, Honda delivers vehicles that balance efficiency, precision and an engaging, fun-to-drive experience for everyday drivers.

About the Honda Hybrid Lineup
The Honda hybrid-electric lineup currently features four fun-to-drive and fuel-efficient models – Civic hybrid, Accord hybrid, CR-V hybrid and the new Prelude hybrid – and represents over 30% of Honda brand sales.

Starting in 2027, Honda will begin launching its next-generation hybrid models featuring both an all-new hybrid system and platform. Honda will launch 15 next-generation hybrid models globally, primarily in North America, by 2030.

• 2026 Honda Civic hybrid: The Honda Civic is the retail #1 model in the industry's largest passenger car segment this year, capturing over 25% of all segment sales² and the top volume gateway model for the Honda brand. Civic hybrid represents about one-third of all Civic sales and was named the 2025 the North American Car of the Year. Offered as either a sedan or hatchback, Civic hybrid combines the fun-to-drive spirit of Civic with the award-winning Honda two-motor hybrid-electric system for quick, effortless acceleration while still receiving outstanding EPA fuel economy ratings 50-mpg city and 47-mpg highway³.
• 2026 Honda Accord hybrid: The Honda Accord is America's best-selling car over the last five decades⁴, with nearly 15 million sold since its debut in 1976. The refreshed 2026 Accord makes up over 25% of all retail midsize car purchases⁵ with Accord hybrid representing more than 50% of all Accord sales. Sleek, powerful and electrified, Accord hybrid delivers exceptional performance, outstanding efficiency, a sporty, exhilarating driving experience, and has received outstanding EPA fuel economy ratings of 51-mpg city and 44-mpg highway⁶.
• 2026 Honda CR-V hybrid: The Honda CR-V is the retail #1 model in the industry's largest segment⁷ and the best-selling Honda vehicle, with hybrid models representing more than 50% of all CR-V sales. For 2026, the CR-V hybrid lineup gets even better with the new TrailSport hybrid that brings more rugged styling and improved capability – the first Honda SUV to combine rugged TrailSport design and trail-ready all-terrain tires with the award-winning Honda two-motor hybrid-electric system. CR-V hybrid models have received outstanding fuel economy ratings of 43-mpg city and 36-mpg on the highway⁸.
• 2026 Honda Prelude Hybrid: The latest addition to the Honda hybrid lineup, the new 2026 Honda Prelude hybrid-electric sports coupe, was introduced to the U.S. market late last year. The first-ever electrified Prelude is the first model to pair the award-winning Honda two-motor hybrid-electric powertrain with the high-performance chassis hardware from the iconic Civic Type R to deliver an engaging grand touring experience, while remaining comfortable for everyday driving. The fuel efficient Honda Prelude is America's most fuel efficient sports coupe and has received outstanding EPA fuel economy ratings of 46-mpg city and 41-mpg on the highway⁹.

About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic, Prelude and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup, representing nearly a third of total sales in 2025, includes the all-electric Prologue SUV, hybrid-electric Accord, CR-V, Civic, and Prelude, and fuel-cell-electric CR-V e:FCEV.

Honda has been producing automobiles in America for over 40 years and currently operates eight major auto manufacturing facilities in America. In 2025, nearly 99% of all Honda vehicles sold in the U.S. were made in North America, with 60% made in America, using domestic and globally made parts.

More information about Honda is available in the Digital FactBook.

Important Notice
Although the information included in this press release is accurate as of the date of publication, this information is subject to change at any time without notice. American Honda Motor Co., Inc. assumes no responsibility for updating this information.

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1. Based on Strategic Vision's New Vehicle Experience Study 2025.
2. Source: Urban Science DataHub™ retail sales in compact car segment 2026CYTD March
3. 50 city/47 highway mpg rating for Sport Touring and Sport Touring Hybrid, Based on 2026 EPA mileage ratings; Use for comparison purposes only; your mileage will vary depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid trims only), and other factors.
4. Source: Wards Intelligence cumulative U.S. light vehicle sales among passenger cars, 1976-2025CY.
5. Source: Urban Science DataHub™ retail sales in midsize car segment 2026CYTD March
6. 51 city/44 highway mpg rating for EX-L Hybrid, Based on 2026 EPA mileage ratings; Use for comparison purposes only; your mileage will vary depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid trims only), and other factors. 46 city/41 highway mpg rating for Accord Sport-L and Touring Hybrid.
7. Source: Urban Science DataHub™ retail sales in compact CUV segment 2026CYTD March
8. 43 city/ 36 highway mpg rating for CR-V Sport Hybrid and Sport-L Hybrid (2WD), Based on 2026 EPA mileage ratings; Use for comparison purposes only; your mileage will vary depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid trims only), and other factors – mpg ratings for: Sport Hybrid AWD, Sport-L Hybrid (AWD) and Sport Touring Hybrid (AWD): 40 city/34 highway; TrailSport Hybrid (AWD): 38 city/33 highway;  Sport-L Hybrid (AWD) and Sport Touring Hybrid (AWD): 40 city/34 highway.
9. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.