Honda to Debut Rugged Open Air Vehicle Concept at 2018 SEMA Show, Showcase Civic Type R TCR, Rebelle Rally Pilot, Ridgeline Adventure Lifestyle Project, Powersports Products and More

  • Unique Rugged Open Air Vehicle Concept that only Honda could build
  • Championship-winning Honda Civic Type R TCR race car showcases race-track performance
  • Rebelle Rally Honda Pilot makes public debut
  • First Honda pedal car designed to inspire youngest Honda fans

If Las Vegas is a city where anything goes, then the wild-looking Honda Rugged Open Air Vehicle Concept will fit right in. Joining the radical headlining vehicle, Honda's other products on display will reinforce its commitment to on-road and off-road performance enthusiasts. Roadracing fans will get a thrill from the Honda Civic Type R TCR race car on display, recently driven by Ryan Eversley to Honda's inaugural TCR Championship in the Pirelli World Challenge series. Off-road fans can take in the 2019 Honda Pilot recently driven more than 1,700 miles through the Nevada and California deserts during the Rebelle Rally. Also on display will be a fully accessorized 2019 Honda Insight, the Honda Ridgeline Adventure Project, four motorcycles from Honda Powersports including the 2019 model year rebirth of the iconic Super Cub and Monkey and, for Honda's youngest enthusiasts, the First Honda pedal car.

Honda Rugged Open Air Vehicle Concept
For information about this unique concept vehicle, attend the Honda press conference at 1:30 p.m. on Oct. 30 at booth 24887 in the south-west corner of the Las Vegas Convention Center's Central Hall. Or, visit at the same time where a press release, images and video will be available for viewing and download.

Honda Civic Type R TCR
Honda driver Ryan Eversley piloted this Honda Civic Type R TCR with RealTime Racing to the inaugural TCR Championship in the Pirelli World Challenge series this year. Eversley and his Honda Civic Type R TCR dominated the series with five wins and 11 podium finishes in the 12-race season. Based on the immensely popular Honda Civic Type R, the TCR version boasts numerous upgrades, resulting in 340 horsepower from the 2.0-liter turbocharged 4-cylinder. The Type R TCR also features a sequential 6-speed manual gearbox with a JAS twin-disc sintered-metallic clutch and paddle shifters. Other race-only modifications were made for safety considerations and to suspension and brake components to turn the already impressive Civic Type R into an all-out racecar.

THR-W Honda Civic Type R
Following last year's successful run in showroom stock form, the Team Honda Research West (THR-W) racing team returns to the 25 Hours of Thunderhill. This year however, their Honda Civic Type R benefits from numerous race-bred upgrades, upping the ante with more horsepower and race-ready brakes and suspension. With engine modifications that include a custom intake system from Injen, ECU tuning by Hondata, and a racing down pipe and custom titanium exhaust system by RV-6, the THR-W Type R now puts out 380 horsepower. The suspension has been race-prepped with H&R racing springs and HPD World Challenge-spec adjustable dampers, new Paragon 6-piston brake calipers and 355mm rotors, and BF Goodrich R1 tires. Aerodynamic enhancements include a THR-W front splitter, a Honda Genuine Accessories full carbon rear wing, and carbon fiber hood and hatch from Seibon. Following a strict grams-counting diet plan, this year's Type R comes in 200 pounds lighter compared to last year's car.

Team Honda Research West is the West Coast arm of Honda's grassroots road racing team. Founded in 1996 as a club team, THR-W embodies the Honda Racing Spirit while advancing associates' technical skills and knowledge.

F3 Americas Race Car
Powered by a special version of the Civic Type R's 2.0-liter DOHC VTEC® Turbo engine, Kyle Kirkwood has driven his Abel Motorsports Liger Crawford JS to the winner's circle in almost every race this season. The Formula 3 America series follows on from the Formula 4 United States Championship, allowing competitors and other aspiring racers the next level of open-wheel competition. Combining affordability, modern technology, and the ability to obtain FIA Super License points, the F3 Americas series aligns with the global FIA development ladder philosophy of using common components to provide a cost-efficient, reliable, and powerful racing structure as drivers ascend through the levels on their way to North American, or Global, racing success.

Honda Pilot Rebelle Rally
Honda R&D Americas (HRA) associates Ariel Jen and Melanie Morimoto recently completed the Rebelle Rally in this lightly modified 2019 Honda Pilot SUV. The all-women navigation rally runs 1,700 miles and 8-days across the deserts of California and Nevada, with driver and navigator only allowed a compass and a map as their guide. The 2019 Honda Pilot featured a stock drivetrain, using the factory engine, transmission, and i-VTM4™ all-wheel drive system for the duration of the journey. The only modifications made were for additional durability and safety performance, including custom skid plates, extra ground clearance, off-road tires, and an interior modified for additional storage of spare tires and other equipment.

Honda Ridgeline Adventure Lifestyle Project
The Honda Ridgeline Outdoor Lifestyle Project incorporates multiple upgrades and modifications to turn the 2019 Honda Ridgeline Black Edition into the ultimate adventure vehicle. Working with Honda outfitter Jsport Performance Accessories, the Ridgeline's extensive modifications are meant to bolster the pickup truck's off-road adventure capability, without compromising its on-road comfort, and will soon be available for purchase. The additional skid plates, off-road wheels and tires, and leveling kit are all designed to help Ridgeline make the most of its i-VTM4™ four-wheel drive system when driving off-road. JSport sidesteps make it easier to access the versatile new Plateau roof rack system, while the Mesa bed rack maximizes cargo flexibility. Mounted in the Plateau roof rack is a lightweight, quiet and powerful Honda EU2200i generator for powering any electrical accessories your adventures require.

2019 Honda Insight
The all-new 2019 Honda Insight hybrid offers a superior driving experience, comfortable interior, and high-end looks, all while receiving up to a 55 mpg city rating1. Like all Honda products, Insight is available with a long list of dealer-installed accessories, many of which are showcased on the Insight on display this year at SEMA. Included on the Insight are various additional interior lighting, such as door sill, door panel and foot illumination for a more custom look. The display Insight also includes 17-inch SBK wheels, fog lights, front and rear chrome bumper trim, and black front bumper trim. All accessories are available from Honda dealers nationwide.

First Honda Pedal Car
Inspired by the Honda Project 2&4 concept race car shown at the 2015 Los Angeles Auto Show, the First Honda pedal car concept explores ideas to inspire kids to be enthusiasts for the Honda brand. The pedal car is compact, about 47 inches long, 24 inches high and 22 inches wide, and incorporates carbon fiber construction in its floor and rear “diffuser.” Though pedal powered, the First Honda also contains a rechargeable lithium ion battery to power lights, and even recharge a cell phone in the snack compartment under the “hood.” Built by Honda Accessory America, the First Honda also uses 18-inch alloy wheels from the 2017 Honda Civic Hatchback.

Honda Powersports
The Honda Powersports lineup on display at SEMA will showcase a number of different products, featuring the following:

  • 2019 CRF450R Works Edition - For the 2019 model year, you don't have to be Ken Roczen to enjoy a CRF450R with factory enhancements, as the new CRF450RWE features a number of upgrades based on the bikes in the Team Honda HRC race shop. Rocketing to the top step of the podium through the use of a specially designed cylinder head with hand-polished ports, Yoshimura titanium slip-on muffler, and special ECU settings, this new model offers increased low- and mid-range torque. It also features the same graphics as Roczen's No. 94 race bike, including a Throttle Jockey factory seat cover. Upgraded black D.I.D LT-X rims are included, along with black triple clamps and a gold RK chain. Titanium nitride-coated fork legs and an updated, titanium nitride-coated shock shaft increase traction and bump absorption.
  • 2019 CRF450L - The all-new road-legal CRF450L expands customers' off-road possibilities by enabling access to the best riding trails, even when that means connecting them via asphalt roads. Street legality is achieved via features like LED lighting, mirrors, and a dedicated exhaust system. Equally at home in the woods or desert, the CRF450L has a wide-ratio six-speed transmission for maximum adaptability, while a lightweight, 2.0-gallon titanium fuel tank offers great range. Compared to the CRF450R motocrosser, crank mass is up for tractability in technical conditions, where a large-capacity radiator keeps things cool.
  • 2019 Super Cub C125 ABS - Since the 1958 introduction of the first Super Cub C100 (one year before the launch of the American Honda Motor Co., Inc.), the iconic model and its descendants have enticed armies of new riders to motorcycling with its approachable, stylish design and utilitarian performance that helped alter people's perceptions of riding. In fact the original Super Cub was the most produced motor vehicle in history, selling over 100 million units worldwide.  After 45 years, the Super Cub returns to the United States, with American Honda offering the 2019 Super Cub C125 ABS in celebration of its 60th anniversary. Featuring classic Super Cub styling with an S-letter silhouette and step-through design, the little motorcycle has a fuel-efficient and quiet 125cc air-cooled single-cylinder engine, fuel injection, a comfortable seat, and ABS brakes.
  • 2019 Monkey - A master of fun, the 2019 Monkey builds on the passion of the 1958 original, while opening the door to the next generation of enthusiasts. The classic Monkey style provides the cues: simple, curved surfaces, and a trapezoid silhouette highlighting the compact length. The glossy fuel tank, finished in the same color as the frame, swingarm, and shocks, crowns the machine, and proudly wears a historical 3-D "Old Wing"-design Honda logo. Chrome steel high-mount fenders—plus the evocatively stamped exhaust shield, circular mirrors, and high-rise handlebar—all pay homage to the original. The Monkey is powered by a modern, reliable 125cc single-cylinder four-stroke engine, and is available with ABS brakes. The example on display at SEMA has been modified with a Yoshimura Prototype Slip-on Muffler.
  • 2018 Africa Twin Adventure Sports - Based on the popular Africa Twin, this new Adventure Sports model offers increased sport, touring and off-road capability. New technology, enhanced comfort, longer range, more suspension travel, and much more give this adventure bike more overall performance for riders who want to explore those far-off places they've always dreamed about. The model on display at SEMA has been modified with a Yoshimura RS-4 Works Finish Slip-on Muffler.

For more information about the full range of motorcycles, ATVs, scooters and side-by-sides, go to

For More Information
Consumer information is available at To join the Honda community on Facebook, visit Additional media information including detailed pricing features and high-resolution photography of all 2018 Honda models is available at

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.


1 55/45/52 mpg City/Hway/Combined ratings for Insight LX/EX; 51/45/48 for Touring. Based on 2019 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions, lithium-ion battery pack age/condition and other factors.