WHAT: Honda and Billboard have debuted their first official TikTok Hashtag Challenge with global Latin music sensation Rauw Alejandro today, #CurameChoreo, as part of the Honda Stage music program.
Building on the original #Curame TikTok challenge inspired by Rauw’s hit song “Cúrame,” Honda, Billboard and the artist are encouraging fans to take the challenge one step further by learning a new set of dance moves starting September 10th, while sharing #CurameChoreo.
Follow Honda Stage throughout September to watch the Rauw Alejandro docuseries, premiering on billboard.com/hondastage.
WHEN: Friday, September 10, 2021
WHERE: #CurameChoreo TikTok Hashtag Challenge is live on Billboard’s TikTok: https://vm.tiktok.com/ZMRajrpWN/
WHY: The #CurameChoreo TikTok Hashtag Challenge is powered by Honda Stage, Honda’s music program that highlights breakout stars of the music industry. With past performances from Tones And I, Cordae, Chloe & Halle, Orville Peck, Snoh Aalegra and Sech, Honda Stage and Billboard feature the unique stories of artists keyed to their intention to dream big and the determination it takes to succeed in the music industry.
Honda has had a long-standing commitment to music which includes providing one-of-a-kind experiences to fans, going strong for two decades. Honda’s music programming includes the Honda Civic Tour now in its 20th year, along with partnerships with premier music festivals, including Austin City Limits and Governor’s Ball, and the Honda Stage music platform featuring unique online music content, exclusive performances and interviews with fan-favorite artists.
Building on a deep foundation of connecting fans with the music they love, Honda and Billboard have joined forces to produce and distribute some of the best original, high-quality music content available. Honda Stage’s exclusive online content offers music fans access to custom online music programming and performances, artist interviews and more.
Check back in for more from Honda Stage, Billboard and Rauw Alejandro at billboard.com/hondastage.
MEDIA CONTACTS:
Alyssa Dominguez (AWA PR for Honda), alyssa@awapr.com
Francesca Cascardo (Penske Media Corporation for Billboard), fcascardo@pmc.com
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