American Honda Motor Co., Inc. is working with House of Blues Entertainment. Inc. in a month-long "Fit In The House" promotion and the creation and subsequent charity auction of a one-of-a-kind, custom-painted Honda Fit, the company announced today. Conceived as "drivable art," the 2007 Honda Fit Custom Art Car was painted by renowned folk artist Jack Poppitz, whose many pieces of original folk art and murals are hung in House of Blues® (HOB) branded clubs throughout the United States.
Honda and House of Blues are encouraging music, art and car enthusiasts alike to bid on the opportunity to drive away with the sporty work of art by visiting www.fitinthehouse.com. All of the proceeds from the Fit Custom Art Car auction will benefit International House of Blues Foundation (IHOBF), a non-profit charitable organization dedicated to bringing the arts to schools and communities through programs promoting cultural understanding and creative expression. The Fit Custom Art Car and its stylized depiction of the history of blues will be on display at HOB Anaheim in Downtown Disney during the month of June.
"Honda is looking for a hip, urban attitude for the new Honda Fit, and House of Blues represents a perfect compliment to our marketing plan," said Tom Peyton, senior manager of Honda National Advertising. "Helping a worthy charity like the IHOBF makes this promotion even more compelling."
Honda and HOB will generate even more excitement in June by staging numerous "Fit In The House" promotional events at HOB clubs including Honda Fit car displays, nightly giveaways, online and on-site branding and an enter-to-win "Fit in The House" sweepstakes. One very lucky sweepstakes winner will drive home a grand prize 2007 Honda Fit Sport. Other "Fit in The House" sweepstakes prizes include music downloads and a trip for four to HOB Las Vegas including airfare, show tickets and hotel rooms for two nights. "Fit In The House" is the first collaboration between Honda and HOB.
Please visit www.fitinthehouse.com for more information about the "Fit in The House" program, the new Honda Fit and links to sweepstakes and auction. For more information or downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information about the Honda Fit is available at www.honda.com. Information on House of Blues can be found at www.hob.com.
