Honda Recognized as ‘Best Overall Brand’ and ‘Best Value Brand’ in 2023 Kelley Blue Book Brand Image Awards

Honda was named America's "Best Overall Brand" and "Best Value Brand" in the Kelley Blue Book (KBB) 2023 Brand Image Awards today at the New York International Auto Show.  

Honda has won an incredible 24 KBB Brand Image Awards, including seven coveted "Best Overall Brand" honors in the past 10 years and the last nine "Best Value Brand" titles. Kelley Blue Book noted that its 2023 "Best Overall Brand" award went to Honda because of the high quality across Honda's broad product lineup and its commitment to offering vehicles for first-time buyers and loyal owners alike. In awarding its "Best Value Brand" award for 2023, Kelley Blue Book noted that Honda's quality, reliability, durability and resale value are key to the brand's winning formula.

Kelley Blue Book's prestigious Brand Image Awards recognize automakers with the most desirable key brand attributes that excite and attract car buyers. The 2023 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book's Brand Watch study. Kelley Blue Book's Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers annually on The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.

About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda's electrified vehicle lineup includes the Accord hybrid, CR-V hybrid, and, in the future, Civic hybrid. The Honda Prologue SUV, Honda's first volume battery-electric vehicle, will join the lineup in 2024.  

Honda has been producing automobiles in America for over 40 years and currently operates 18 major manufacturing facilities in North America. In 2022, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with more than two-thirds made in America, using domestic and globally sourced parts.

More information about Honda is available in the Digital FactBook.

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