Larry Geise is the executive vice president of Honda Development & Manufacturing of America, LLC (HDMA), where he is the center lead of the company's North American Auto Development Center (ADC), overseeing research and development of auto products, production engineering, and auto accessories for the North American Region.
Geise joined Honda R&D Americas, LLC (HRA) in 1995, in the area of door/exterior design and worked on the development of the 1998 Honda Accord Coupe.
Over a 5-year period beginning in 1999, Geise helped lead development teams for seven new models, including the Acura CL, Acura TL, Acura MDX, and Honda Pilot.
In 2007, Geise became senior manager of body design at HRA, working on strategic technical research and planning and development of new products.
In 2009, he was promoted to division director of body and interior design, responsible for future body and interior technology strategy and body development for all Honda and Acura automobiles designed in the U.S. During that time, HRA was responsible for the planning and development of a number of new models, including the 2011 Honda Odyssey and 2014 Acura MDX.
In 2013, Geise was promoted to vice president at HRA, with responsibility for all body, chassis, interior and electrical engineering, and verification of all Honda and Acura vehicles developed in the U.S., including the 2016 Civic and Ridgeline, which won Car and Truck of the Year respectively, as well as the all-new, second-generation Acura NSX supercar.
In 2017, he was named senior vice president at HRA, overseeing automobile frame, auto operations, auto electrical and integrated controls research and development, automobile powertrain research and development.
In 2021, Geise moved to the manufacturing area of Honda business, promoted to plant lead of the Indiana Auto Plant (IAP). In this role he was responsible for overall leadership of IAP’s manufacturing operations, including the mass production launch of the 2022 Civic Hatchback and the 2023 CR-V and CR-V hybrid.
In 2023, Geise assumed his current role as executive vice president and center lead of the North American Auto Development Center, which was established in 2021 as part of a corporate restructuring that unified auto development, production engineering and manufacturing operations in America.
Geise earned a B.S. in Mechanical Engineering Technology from Franklin University in Columbus, Ohio, and holds four U.S. patents.
