Jessica Fini is the assistant vice president of the Product, Sales and Dealer Communications Division at American Honda Motor Co., Inc., (AHM), overseeing multiple communications functions including Auto Sales Training and the Interactive Network (iN) communications portal, Dealer Communications and Events, Product Public Relations, and Motorsports PR and Marketing. She also is responsible for the American Honda Collection Hall in Torrance, Calif.
Fini joined Honda in 2003 as part of the company's National Trainee program, including an assignment within the Corporate Affairs & Communications department.
In 2004, she became the senior administrator of Acura Public Relations, supporting Acura public relations activities across the U.S.
In 2010, Fini became the senior specialist of Environmental and Safety Public Relations, responsible for driving awareness of Honda's safety and environmental leadership.
In 2012, she took on the role of assistant manager of Honda Public Relations, responsible for Honda automobile public relations.
In 2014, Fini was promoted to manager of Acura Public Relations, overseeing public relations for the Acura brand, including the launch of the Acura NSX and the Precision Crafted Performance brand direction.
In 2016, she became the manager of Acura New Media Strategy and Activation, leading new media strategy and marketing activations for the Acura brand.
In 2019, Fini became the manager of Social Media Marketing, responsible for the strategy, development and management of owned, paid and earned social media for the Honda and Acura brands, the company's multicultural channels, as well as corporate Honda initiatives. In this role, she also led the company's influencer marketing activities.
In 2021, Fini was promoted to senior manager of Public Relations overseeing public relations for the Honda and Acura automobile brands, Honda power equipment and marine products, and the company's motorsports programs.
In April 2023, she assumed her current role as assistant vice president of Product, Sales and Dealer Communications within the Auto Sales Business Unit.
Fini holds a B.A. in Communication from Arizona State University and an M.A. in Communication Management from the University of Southern California.
