Meliza Humphrey is the senior manager of Acura Marketing at American Honda Motor Co., Inc., (AHM) leading marketing for general and multicultural markets for Acura. Her responsibilities include brand and product advertising, social media for both the Honda and Acura brands, and the Acura dealer co-op program that supports local dealer marketing activities.
Humphrey joined Honda in 2004 as a senior research specialist in the Parts & Service Division, with a focus on market research for service marketing programs.
In 2008, she became the assistant manager of Market Development with responsibility for developing service marketing programs for Honda dealers.
In 2013, Humphrey was promoted to manager of Honda Service Marketing overseeing service retention marketing and service market planning for the Honda automobile brand.
In 2015, Humphrey joined the Auto Sales Division as the manager of Auto Shows & Exhibits, responsible for managing the company’s auto show displays and other events across the country.
In 2016, Humphrey moved to Honda Advertising and assumed the role of manager of Honda Multicultural Marketing, supporting Honda efforts to reach and engage with multicultural buyers.
In 2018, Humphrey became the manager of Honda National Advertising overseeing both national and multicultural marketing for the Honda automobile brand. In 2019, she took on the additional responsibility of overseeing Honda’s regional advertising.
In April 2021, she assumed her current role leading Acura Marketing.
Humphrey has a B.S. in Marketing from Oakland University in Rochester, Michigan.
