American Honda Posts Strong Sales Despite Industrywide Impact of Dealer Software Cyberattack

  • American Honda sales up 1.1% in June to 112,742 units, YTD sales up 9.3% over the first 6 months of 2023
  • Honda brand sales top 100,000 in June, up 4.1% for the month, 5.2% for 2Q and over 12% for the year
  • CR-V tops 31,000 units for 5th straight month, with 52% of June sales hybrid-electric
  • HR-V sales remain strong, up 22% in June to 11,110 units; up almost 40% in 2Q and over 40% for the year
  • Pilot sales top 11,700 units in June, up 19% for the year; Odyssey nears 7,000 units, up 32% vs June 2023
  • Prologue June sales of 830 units, push total over 1,500 units after two months as national roll-out continues
  • Civic and Accord combine for over 34,000 units; 51% of Accord sales are hybrid-electric
  • Acura brand posts June sales of 10,357 units; keeping strong momentum with Q2 sales up 10.8% over Q1
  • Acura SUVs top 7,700 units with MDX topping 4,100 units, RDX over 3,300 units and ZDX sales of 255 units
  • Acura Integra tops 2,000 units for 5th straight month; maintains gateway model sales lead in 1st half of 2024

"We are pleased to see our sales momentum continue through the second quarter, with strong demand for both Honda and Acura models despite the software cyberattack impacting auto dealers nationwide," said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. "As we begin to ramp up sales of our all-electric Honda Prologue and Acura ZDX, the flexible strategy of offering fuel efficient petrol, hybrid-electric and EV models is helping us meet the needs of our customers."




Sales Highlights

he Honda brand posted strong June sales over 100,000 units led by balanced sales of light trucks and passenger cars. 

  • CR-V remains top-selling model; averaging over 32,700 per month in 2024
  • Civic sales up in June, 2Q and 1st Half, with new hybrid model on the way
  • Accord demand remains strong; sales impacted by production line consolidation
  • Popularity of rugged Pilot TrailSport drives 19% year-to-date sales increase 
  • Odyssey sales of 6,911 units in June, remains minivan retail sales leader



Honda is #1 in sales of manual transmission models this year, and Civic is America's best-selling MT vehicle.

Nearly 1/2 of Top 20 in the 2024 American-Made Index are Honda & Acura models; Honda Passport, Ridgeline & Odyssey are in Top 10.




Sales Highlights

The Acura brand has a higher percentage of dealers impacted by the software cyberattack, but strong customer demand boosts Q2 sales by 10.8% over Q1.

  • Integra tops 2,100 units, continuing to lead the gateway segment
  • MDX sales top 4,100 units with refreshed model just reaching the market
  • YTD RDX sales up 28.4% over same period last year

Model Notes

Refreshed 2025 Acura MDX gains aggressive styling, significant technology enhancements and an incredible new audio experience.

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