Honda Responds to COVID-19 With Support to Customers, Honda Associates, Business Partners and Local Community Organizations

During this period of unprecedented challenge related to the COVID-19 pandemic, Honda is working to support its customers, associates, and business partners throughout North America, and, just as critically, to assist communities throughout the region where people are suffering the devastating effects of this health crisis.

Following is a summary of the actions Honda has taken, thus far, in response to the COVID-19 pandemic regarding its customers, associates and business operations:

Support of Healthcare Providers

  • Personal Protective Equipment (PPE): 10 Honda facilities in North America combined to donate over 200,000 items to healthcare providers and first responders, including gloves, face shields, N95 protective masks, alcohol wipes, half-mask respirators and other types of protective gear.
  • Honda associates at five different Honda facilities are using 3D printers to manufacture parts for face shields being donated to healthcare facilities and first responders.
  • Honda continues investigating the ability to meet critical manufacturing needs related to medical equipment such as compressors for ventilators, by partnering with other companies.

Community Support

Honda has initiated a significant and comprehensive new effort to harness the spirit of community in responding to the impact of the COVID-19 pandemic.

  • Honda has pledged $1.0 million to address the immediate needs of communities across the U.S., Canada and Mexico, providing the most vulnerable with access to food. The pledge is part of a range of efforts Honda is undertaking to support community and government actions aimed at helping people combat the COVID-19 pandemic.
  • The donations to food bank and meal programs are being distributed to nonprofit organizations that address food insecurity across the region.
  • Building on the commitment of Honda associates to community volunteerism, Honda has initiated a COVID-19 Special Matching Gift Program that enables associates to make monetary donations to food programs in their local communities, matching up to $1,000 for each individual associate. The matching fund is in addition to our $1.0 million pledge to address food insecurity.
  • The Honda Center, a Honda-sponsored entertainment venue in Southern California, has been used as a social-distant distribution center by the Second Harvest Food Bank to distribute food to those in need in Orange County.
  • “Virtual Volunteers”: Honda is empowering Honda associates in North America to help people in need in their local communities while maintaining social distancing. Some of the activities include making non-medical grade masks for neighbors and the community, neighbor wellness checks and use of social media and other efforts that can be completed from home.
  • Honda has launched the #ThankaHealthCareHero social media campaign to encourage people to offer gratitude to doctors, nurses, paramedics, fire, police and other frontline professionals who place themselves at risk in support of the public's health and safety.

Customer Support

For our customers experiencing financial stress due to the COVID-19 pandemic, we have established a number of emergency relief measures.

  • The Honda and Acura brands have offered to help customers who financed their vehicles through Honda Financial Services or Acura Financial Services with payment extensions and deferrals, as well as available late fee waivers.
  • 90 Days to First Payment Program: 90-day deferred payment is available to qualified customers for new vehicle sales that are financed by Honda and Acura Financial Services.*
  • Effective April 1, we're offering select and eligible first responders and healthcare professionals a $500 (Honda) or $750 (Acura) discount on new vehicles financed or leased through Honda Financial Services or Acura Financial Services.
  • To learn more about these and other programs, please visit our website at []
  • If a vehicle requires repair or maintenance, pending state and local government recognition of transportation as an essential need, a local Honda/Acura dealer service operation should be open and able to provide service.

Honda Associate Support

  • Honda's utmost concern is the health and wellbeing of our associates.  
  • Honda has temporarily suspended production at all of our North American auto and powersports plants due to the decline in market demand caused by the COVID-19 pandemic.  Honda has utilized this time to continue deep cleaning of its production facilities and common areas to further protect associates upon their return to the plants.
  • Honda created a call center of Honda HR professionals to help associates navigate their benefits, income replacement opportunities and changes to 401(k) plan rules related to the CARES Act.
  • The vast majority of Honda associates are working remotely from home or place of residence.  In-office activity is limited to essential activities.
  • For those essential associates working in Honda facilities, the company is taking additional steps to support social distancing and other health and safety guidelines.  These measures may vary by location, but include staggering lunch times to reduce congestion in the cafeterias, limiting physical gathering, maintaining social distancing to the extent feasible, and adhering to the government recommendations for cleaning and disinfecting our sites based on CDC guidelines.
  • A new temporary paid personal leave of absence program is available for associates who are impacted by COVID-19 circumstances and not eligible for remote work. This leave of up to 14-calendar days (10 business days) is for associates who qualify under the following criteria:
    • Associates who cannot come to work due to being quarantined or a household member is quarantined; and/or
    • Associates who are experiencing childcare issues due to COVID-19 school or daycare closings for children 12 years old or younger, and dependents with special needs.
  • Associates who have COVID-19 or are being evaluated for COVID-19 are also entitled to this temporary paid personal leave of absence program to insure they are receiving full pay for the first 14 days of their illness (with disability leave available thereafter, if needed).
  • Travel restrictions: 
    • Honda is prohibiting all international travel due to the latest advisories from the U.S. Department of State, with exceptions for critical need.
    • Honda is prohibiting all non-essential domestic travel within each country in North America.
  • Only business essential visitors are allowed to access each Honda facility with pre-approval from management.

Marketing/Social Media

  • Honda and Acura have adjusted marketing and social media efforts reflective of the challenges facing its customers.
  • Honda has a new marketing campaign that builds on the company's pledge to communities and customers in response to the COVID-19 pandemic by adding meaning to The Power of Dreams during these unprecedented times. Titled “The Power of Something Greater,” the new advertising and social media campaign focuses on how the strength of coming together as a community can help people get through challenging times, and emerge even stronger:  
  • The visual elements of the campaign focus on the core ways that Honda is dedicated to supporting those affected by the COVID-19 pandemic. This includes highlighting the support Honda is providing to the community in the form of contributions to food banks and meal programs, support for healthcare providers and the virtual volunteer efforts of Honda associates. The campaign also will be featured across social media, where Honda continues its focus on connecting the community.
  • Acura is reminding customers how the brand is here to help during these challenging times in a new television spot. View Acura's “Everything” spot here:
  • On social media, Acura is encouraging people to practice social distancing whenever possible through its #LessDriveMorePark campaign – suggesting to park vehicles except for essential travel, while offering useful information concerning driving during this unprecedented situation.

Due to the fast-changing nature of this situation, Honda will continue to provide updates on our business impacts and actions on

*Retail only. Not available in the State of Florida. Interest accrues during the deferral period.

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