Hundy Liu is the head of Brand Marketing at American Honda Motor Co., Inc., (AHM), leading brand marketing and advertising strategy for both the Honda and Acura automobile brands.
Liu joined American Honda in 2016 as assistant manager of Acura Regional Marketing, responsible for managing the brand's regional marketing efforts.
In April 2018, she became assistant manager of Honda Regional Marketing, where she managed the regional marketing efforts for the Honda automobile brand and supported Honda dealer advertising associations.
In June 2021, Liu was promoted to manager of Honda National Advertising, overseeing both national, regional and multicultural marketing for the Honda automobile brand.
In September 2024, she became manager of Acura Marketing, responsible for brand and product advertising, multicultural marketing and regional marketing for the Acura brand.
In April 2026, Liu assumed her current role as head of Brand Marketing, overseeing national marketing strategy for Honda and Acura. In addition, Liu leads the company's creative team responsible for integrated advertising that supports brand campaigns, product advertising, sponsorships, experiential marketing and more.
Prior to joining American Honda, Liu supported Honda marketing initiatives as part of the brand's advertising agency.
Liu holds a B.A. in Business Administration, Marketing and an M.B.A. in Business Administration, Marketing and Organizational Behavior Management from Loyola Marymount University in Los Angeles, California.
