- Lance Woelfer, vice president of Auto Sales
- Daryl Bazemore, assistant vice president of Sales Strategy
- Jessika Laudermilk, assistant vice president of Honda National Sales
- Mike Langel, assistant vice president of Acura National Sales
American Honda today announced a new Auto Sales leadership team, including for the Honda and Acura National Sales organizations. The leadership changes became effective June 10, 2024.
Lance Woelfer, who has worked closely with Honda and Acura dealers for over 25 years, is the new vice president of Auto Sales. Woelfer has deep knowledge of both the Honda and Acura brands and experience in implementing the company's electrification strategy. The assistant vice president of Honda National Sales for the past 18 months, Woelfer also has served as region manager of the Western Region, where he led both Honda and Acura sales and parts and service teams in 16 western states. Prior to that, he served as zone sales manager of the Northwest and Mid-Atlantic zones.
Daryl Bazemore, the new assistant vice president of Sales Strategy, brings 15 years of experience with American Honda. Formerly overseeing the Western Region, Bazemore has served in a variety of roles for both the Honda and Acura field organizations and Honda National Sales, where he had leadership roles in Sales Training, Retail Network Development and Market Representation.
Jessika Laudermilk, the new assistant vice president of Honda National Sales, formerly served as assistant vice president of the Marketing Division, where she was responsible for marketing operations for both the Honda and Acura brands. Prior to that Laudermilk led Honda Marketing and Honda Regional Marketing. She has worked in a variety of field and sales roles for nearly 20 years, including working closely with Honda dealers on the West Coast as assistant zone manager for Business Improvement and later as assistant zone manager of Market Representation.
Mike Langel, the new assistant vice president of Acura National Sales, has almost 16 years of experience at American Honda. Formerly the managing the Southeast Region, Langel has served in a variety of roles for both the Honda and Acura field organizations, including as a senior district manager for Honda and assistant zone manager for Business Improvement, as well as assistant manager for Sales & Incentives with Acura National Sales, before becoming an Acura zone manager.
About the Honda and Acura Brands
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup includes the Prologue, the brand's first battery-electric SUV, along with the Accord hybrid, CR-V hybrid, and new Civic hybrid which represented more than a quarter of Honda auto sales in 2023.
Honda has been producing automobiles in America for over 40 years and currently operates 18 major manufacturing facilities in North America. In 2023, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with about two-thirds made in America, using domestic and globally sourced parts.
Acura is a leading automotive brand committed to delivering expressive styling, innovative engineering and engaging dynamics, all built on the brand's Precision Crafted Performance DNA. The Acura lineup consists of two sport sedans, the Integra and TLX, and three sport-utility vehicles, the RDX, MDX and all-electric ZDX. A fourth SUV, the ADX, will join the lineup as a new gateway model in 2025. High-performance Type S variants further demonstrate the virtues of Acura Precision Crafted Performance. All Acura vehicles sold in America are made in the U.S., using domestic and globally sourced parts.
More information about Honda and Acura is available in the Digital Fact Book.
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