- Honda Super Tuner Legends Series to be featured at all 2020 Hot Wheels™ Legends Tour stops, starting in Miami (March 7, 2020)
- Honda tuner vehicles from each Legends Tour stop will have the chance to earn the “Honda Super Tuner” title and be displayed at the 2020 SEMA Show
Honda is returning to the third annual Hot Wheels™ Legends Tour, with an expanded Honda Super Tuner Legends Series, a national search for a life-size custom car worthy of becoming an iconic Hot Wheel car. The Honda Super Tuner Legends Series is an exclusive, live custom tuner component of the Legends Tour that made a big impact with the tuner community, owners who customize their vehicles with top-of-the line enhancements, in its four-market debut last year. In 2020, the Honda Super Tuner Series is expanding to all 18 Legends Tour stops, beginning on Sat., March 7 in Miami.
The Honda Super Tuner Legends Series will feature a panel of expert judges that will select one Honda vehicle from each Legends Tour event as a Honda Super Tuner Finalist. The finalists will then compete to earn the “Honda Super Tuner” title, which includes an opportunity to display their vehicle at the 2020 SEMA Show, the industry’s premier automotive specialty products trade show, in Las Vegas, Nov. 3-6, 2020.
“We celebrated the highly successful 2019 Hot Wheels Legends Tour by taking a one-of-a-kind 1972 Honda N600 to SEMA, and we look forward to finding another special Honda vehicle to honor during the 2020 Legends Tour,” said Bruce Garfield, Licensing and Brand Manager at American Honda Motor Co., Inc. “Honda and Mattel have enjoyed a long, successful relationship, and we look forward to what the future holds for our fans and the tuner community.”
The Honda Super Tuner Legends Series will take place in parking lots of designated Walmart Supercenter stores in each host city of the Hot Wheels™ Legends Tour, with the exception of the May 16 event in the Los Angeles area, which will be hosted at Mattel’s headquarters in El Segundo, Calif. Attendees will be able to learn about Honda’s history with Hot Wheels® and see some of the most interesting Honda tuner vehicles in each region. Full details on the Hot Wheels™ Legends Tour can be found at: https://hotwheels.mattel.com/explore/HW_50th/en/legends-tour.
Honda and Hot Wheels®
The 2020 Hot Wheels™ Legends Tour marks the second consecutive year for the Honda Super Tuner Legends Series. For nearly two decades, Honda and Hot Wheels® have partnered to create dozens of Honda Hot Wheels toys, including 20 that are currently in production. Honda vehicles continue to be favorites of car enthusiasts and the tuner crowd, with iconic 1:64 scale die-casts of Honda Hot Wheels toys including a Honda CR-X, Honda Civic EF, Honda Civic Coupe, Honda Civic Si, Honda Monkey Z50, Honda Racer 5, Honda S2000 and Honda Odyssey.
About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Insight hybrid-electric sedan, Accord Hybrid, CR-V Hybrid, and the Clarity series.
Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
About Mattel
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.
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