Honda today announced its sponsorship of the classic Disneyland Resort Autopia attraction, which dates back to the opening day of Disneyland Park in 1955, and allows guests to get behind the wheel of a car and cruise on a winding road trip. The company also committed to the continuation of a multiyear strategic alliance with Disneyland Resort.
"Autopia has brought joy to generations of families and has created lasting memories for millions of Disneyland guests," said Takuji Yamada, president & CEO of American Honda Motor Co., Inc. "Honda is proud to sponsor this iconic attraction and continue our alliance with Disneyland Resort."
Honda's sponsorship of Autopia will include an update to the attraction's look and storyline that has begun and will continue over the next several months. The attraction is already "Honda powered," as the cars use Honda engines.
"The updates to Autopia provide a perfect opportunity to showcase our long-standing relationship with Honda, and we look forward to sharing the attraction with our guests later this year," said Michael Colglazier, president of the Disneyland Resort.
In 2005, the alliance began with Honda's sponsorship of Disneyland Park's fireworks, Grad Nite events and a new exhibit in Tomorrowland that featured ASIMO.
Honda established operations in America in 1959 and now employs more than 40,000 associates in its North American sales, R&D and manufacturing operations with a total capital investment in North America exceeding $22 billion. Based on its longstanding commitment to "build products close to the customer" Honda began building power sports products in America in 1979 and now operates 18 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, and the HondaJet advanced light jet. Honda also operates 14 major research and development centers in the U.S. with the capacity to fully design, develop and engineer many of the products Honda produces in North America.
About Disneyland Resort:
Located on approximately 500 acres in Anaheim, Calif., the Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and Disney California Adventure park – plus the Downtown Disney District comprised of unique dining, entertainment and shopping experiences. The Resort's three hotels are the 948-room Disney's Grand Californian Hotel & Spa, the 973-room Disneyland Hotel and the 481-room Disney's Paradise Pier Hotel. With 29,000 cast members, the Disneyland Resort is Orange County's largest employer and generates $5.7 billion for the Southern California economy. The Resort has welcomed more than 750 million guests since opening on July 17, 1955.
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