Mark Kohls is the assistant vice president of Powersports Operations of American Honda Motor Co., Inc. (AHM). In this role, Kohls helps lead the company's U.S. business operations for Honda motorcycles, all-terrain vehicles (ATVs) and side-by-side (SxS) vehicles.
Kohls began his career at Honda R&D Americas, Inc. (HRA) in 1999, and has contributed to the design of Honda's North American-developed powersports products for more than 20 years.
Joining the company as a chassis design engineer, Kohls was instrumental in chassis development for a number of iconic Honda powersports models, including the 2001 Gold Wing, 2003 Rancher ATV, and 2005 Recon. From 2003 to 2005, Kohls worked at the Honda R&D Asaka Center in Japan, as part of an overseas assignment program leading the development of the 2006 TRX90 ATV.
In 2010, Kohls assumed the role of development leader, where he led the creation of Honda ATVs, including the 2009 Rubicon and 2012 Foreman, as well as the popular 2015 Honda Pioneer 500.
In 2016, he was promoted to division director of Powersports Development, where he was responsible for managing Powersports R&D operations in Ohio. In this role, he also supported the creation of Honda's SxS & ATV Business Committee (SABC) which drove global ATV/SxS product strategy from North America.
Kohls moved within American Honda in 2020 as part of the creation of a new collaborative approach to powersports business, taking on the role of deputy division head of the Development Division for powersports. The creation of the Development Division was the first step in unifying powersports operations in North America by combining key development functions from Honda R&D, sales and manufacturing operations (Honda of South Carolina, Mfg. Inc.) into a single division.
He assumed his current role of assistant vice president of Powersports Operations on January 1, 2021.
Kohls holds a B.S. in Mechanical Engineering from the University of Dayton.