Grand Prize Presented for “Embrace the Pursuit” Sweepstakes

  • Winner receives Pioneer 1000-5 multipurpose side-by-side
  • Over 970,000 entrants participated

During a recent informal ceremony, American Honda celebrated the successful conclusion of the "Embrace the Pursuit" Sweepstakes by presenting Ohio resident Nichole Straub with a Pioneer 1000-5 multipurpose side-by-side. Honda collaborated with top industry partners TrueTimber® and Jack Link's® on the sweepstakes, which supported TrueTimber's new Tekari™ apparel line. From over 970,000 sweepstakes entrants, Straub was selected at random as the Grand Prize winner, securing the flagship Pioneer 1000-5 featuring the new Atera camo pattern (exclusive to Honda powersports products), as well as a $500 TrueTimber gift certificate and a Jack Link's Ultimate Prize Pack, including jerky, gear and apparel.

The presentation was held at Middlefield, Ohio, Powerhouse dealership Just for Fun Honda, with prizes delivered by American Honda Customer Engagement-Dealer Support Specialist David Wells and TrueTimber Vice President of Sales Rodney Agner.

In addition to Straub, 100 winners were randomly selected daily throughout the sweepstakes, with each winning a TrueTimber 20-liter Dry Gear Backpack and a Jack Link's Meat Snacks 16-ounce Beef Jerky Bag.

"On behalf of American Honda, congratulations to Nichole; we hope that she and her family and friends will get years of enjoyment with the Pioneer 1000-5," said Jeremy McGuire, Senior Manager of Customer Engagement at American Honda. "I'd also like to thank everyone who participated in the 'Embrace the Pursuit' Sweepstakes, as well as TrueTimber and Jack Link's for their invaluable collaboration on this campaign. It's a pleasure to have such passionate customers and industry partners, and we look forward to more campaigns in the future."

"It was great to team up with our close partners at Honda and Jack Link's to offer such a unique and exciting grand prize," said TrueTimber CEO Rusty Sellars. "All three brands involved share an extreme passion for the outdoors, and we're continuously trying to find fun and exciting ways to get our fans more involved and give them more opportunity to get outside. Congratulations to Nichole, and we also can't say thank you enough to the teams involved in pulling this together."

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About American Honda
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States. American Honda's Power Sports & Products Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to

About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit

About Jack Link's
Jack Link's is the #1 Meat Snack brand in the U.S. Headquartered in Minong, Wisconsin. Jack Link's is a family-owned and operated company that represents a heritage of quality, safety and innovation. The company is made up of passionate team members who share an uncompromising commitment to delivering awesome products. Sold in more than 40 countries, the Jack Link's delivers a portfolio of brands that includes Jack Link's®, Lorissa's Kitchen®, Wild River®, Golden Island®, Country Fresh Meats®, BiFi®, and Peperami®.