Tom Elliott, President, Honda Performance Development, Inc. - 2001

An avid automobile and racing enthusiast, Tom Elliott was named president of Honda Performance Development, Inc., in January of 1993. He also retained his position as executive vice president, automobile operations for American Honda Motor Co., Inc., and continues in both capacities today.

Elliott began his career at American Honda in August 1970, as a sales assistant. He served in various sales positions until becoming an assistant sales manager in 1975. In 1976, Elliott was appointed zone manager, auto sales, for the western United States, and was promoted to regional manager in 1978.

He became an assistant vice president in 1980, and vice president, automobile operations in 1983. In January, 1986, Elliott was named to senior vice president, automobile operations and in November, 1988, was elevated to executive vice president. He was named to the board of directors of American Honda Motor Co., Inc. in 1988 and appointed to the Honda North America board of directors in October 1992.

Elliott is responsible for advertising, marketing, distribution and product planning for American Honda's Honda and Acura divisions. As president of HPD, he oversees all aspects of Honda's FedEx Championship Series racing operations.