- American Honda sales total 127,129 units in May, for second best sales month of 2024, led by balanced sales of cars and light trucks and strong sales of electrified models
- After the first five months of 2024, the strong sales momentum has the Honda and Acura brands tracking ahead of the 10% projected growth increase with sales of 577,539 units through May 2024
Honda
- Honda brand sales top 114,000 units in May, up 14% YoY with 4th straight month above 100,000 units
- Honda electrified sales of 26,912 units led by CR-V hybrid, Accord hybrid and Prologue
- Prologue sales reach 612 units in May, as initial rollout continues in targeted markets
- CR-V sales top 30,000 units for 4th straight month, with May hybrid sales topping 50% of mix
- HR-V sales of more than 13,000 units, up over 45% YoY
- Pilot sales top 12,500 units with strong demand for TrailSport model
- Passport and Odyssey post best months of year
- Civic sales top 20,000 units for 4th straight month, with Accord and Civic combining for over 37,000 units
- Accord hybrid sales represent 52% of model mix
Acura
- Acura brand sales score best month of 2024, with 12,741 units in May
- Acura MDX and RDX sales top 9,500 units with MDX posting best month of 2024 on sales of over 6,300 units; and RDX topping 3,200 units
- Integra sales top 2,500 units, best month of the year and leading all premium gateway competitors with segment share over 40%
- All-electric ZDX A-Spec units began arriving at dealers, Type S variant due early June
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