"Recognizing the importance of establishing a relationship with Millennials, for the 16th year Honda will present the Honda Civic Tour which will be headlined by One Republic and featuring opening acts Fitz and the Tantrums and James Arthur. The mammoth 2017 Civic Tour will kick off in July and make 36 stops, promising the most engaging experiences and promotions for fans to-date.
To further out extension into music, the 4th year of the Honda Stage music program (www.youtube.com/HondaStage) will feature incorporation into the storyline of the FOX primetime series, STAR. The powerful drama follows three talented young singers as they navigate the cutthroat music industry in their pursuit of stardom and the chance to perform on the Honda Stage at a fictional music festival in Atlanta.
Completing the reality-to-fiction-to reality turnabout is a real-life Honda Stage concert event in Los Angeles on March 14 at the iHeartRadio Theatre that will feature a performance by the ladies of STAR – Jude Demorest, Ryan Destiny and Brittany O'Grady.
Honda and music have a longstanding relationship, and as we explore authentic ways to connect with music fans, we will continue to help real life emerging artists pursue what we call The Power of Dreams. We welcome you to share the experience."
Susie Rossick
Assistant Vice President
Honda Automobile Marketing