American Honda Light Trucks Find Silver Lining in Challenging 3rd Quarter for Auto Industry

  • Honda trucks persevere with all-time best month for Passport; HR-V posts all-time best September & Q3
  • Sales of Honda electrified vehicles set new annual sales mark during Q3; Insight sets September record
  • Acura TLX drives brand to best Q3 sedan sales since 2017; Type S boosts sales and showroom traffic
  • Acura RDX posts best September and Q3 since 2018 as limited inventory restrains sales of hot MDX flagship

American Honda

Q3

Total

345,914
-10.9%

Cars

124,633
-20.2%

Trucks

221,281
-4.7%

 

Total

38,555
-2.8%

Cars

10,986
+9.3%

Trucks

27,569
-6.9%

 

Total

307,359
-11.9%

Cars

113,647
-22.3%

Trucks

193,712
-4.4%

 

American Honda

September

Total

95,716
-24.7%

Cars

32,278
-36.5%

Trucks

63,438
-16.8%

 

Total

9,413
-27.3%

Cars

2,397
-28.6%

Trucks

7,016
-26.8%

 

Total

86,303
-24.4%

Cars

29,881
-37%

Trucks

56,422
-15.4%

The enduring nature of the microchip shortage and port congestion issues continue to constrain the entire industry, but we are encouraged by the record sales of Honda models where we have adequate inventory,” said Dave Gardner, executive vice president of National Operations at American Honda. “We appreciate the patience of our customers as our associates, our suppliers and our dealers continue working to supply Honda and Acura products to meet their needs.”

 

 

BRAND REPORT

 


Sales Highlights

Despite ongoing, industrywide supply issues that slowed September sales, Honda posted solid 3rd quarter sales results led by strong demand for light trucks. Sales of the red-hot Civic Sedan limited only by single-digit days supply.    

  • HR-V and Passport post all-time best sales in all three quarters in 2021; while Pilot posts its best third quarter since 2018.
  • CR-V Hybrid remains strong while supply issues constrain petrol model.
  • Sales of Honda electrified vehicles set a new annual sales mark (82,446) during third quarter; Insight hybrid sedan set a September sales record.
  • Civic Hatchback went on-sale in late September, to further bolster the Civic lineup, with first-ever U.S. production (Indiana) to boost sales volume.

Model Notes

All-new 2022 Honda Civic continues to set the standard for small car safety with the highest possible rating from IIHS: TOP SAFETY PICK+.

 

The refreshed ‘22 Passport launching later this year, demonstrates its true off-road capability with a more rugged exterior design and a new TrailSport edition, the new halo for Honda light trucks.

 

BRAND REPORT

 


Sales Highlights

Acura continued to weather supply issues with a solid 3rd quarter led by higher sedan sales to stay on track for an annual sales increase in 2021.    

  • Bolstered by the all-new Type S variant, Acura TLX sales (1,952) notch best September since 2018 and best third quarter since 2016.
  • RDX withstands supply issues to sport best September sales since 2018 (4,915) and best third quarter since 2018; all-new 2022 MDX remains in high demand, but supply issues related to microchip issue slow sales.

Model Notes

With a quieter cabin and retuned suspension, the restyled ‘22 Acura RDX arriving in November is the most dynamic, comfortable and refined 5-passenger Acura SUV ever.

 

2022 NSX Type S is the most powerful and best performing NSX ever and the ultimate expression of Precision Crafted Performance.

 

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