Honda Launches “Embrace the Pursuit” Sweepstakes with Partners TrueTimber and Jack Link’s

  • Grand Prize includes Pioneer 1000-5 side-by-side featuring TrueTimber Atera Camo

This weekend, American Honda Motor Co., Inc. launched the “Embrace the Pursuit” Sweepstakes with top industry partners TrueTimber® and Jack Link’s®. One grand prize winner will be announced at the end of the promotion to win a Honda Pioneer 1000-5 multipurpose side-by-side featuring the all-new TrueTimber Atera camo pattern, along with other prizes. Additionally, 100 winners will be randomly selected throughout the sweepstakes to win daily prizes. The giveaway entry period ends December 17, 2023, at 11:59 p.m. CT. To enter, fans should visit the “Embrace the Pursuit” entry page.

“We’re always looking for new ways to reach our customers, and this contest with TrueTimber and Jack Link’s gives us a new way of connecting with folks who appreciate all three brands,” said Jeremy McGuire, Senior Manager of Customer Engagement at American Honda. “We’re big fans of TrueTimber’s camo patterns, and we’re very excited to use this opportunity to debut the new TrueTimber Atera camo on the Pioneer 1000 series.”

Embrace the Pursuit Sweepstakes Prize Details

Grand Prize (one winner to be randomly selected at end of promotion period):

  • Honda Pioneer 1000-5 featuring TrueTimber Atera Camo (MSRP $22,299)
  • $500 TrueTimber Gift Card (MSRP $500)
  • Jack Link’s Ultimate Prize Pack (MSRP $1,200)

Daily Prizes (one winner randomly chosen each day of the 100-day promotion period):

  • TrueTimber 20L Dry Gear Backpack (MSRP $59.99)
  • Jack Link’s Meat Snacks 16oz Beef Jerky Bag (MSRP $18.49)

The Embrace the Pursuit Sweepstakes launches in support of TrueTimber’s new Tekari™ apparel line, featuring two all-new camo patterns, Atera and XRC, now available at Walmart. Additionally, the Grand Prize winner will be one of the first to receive a Honda Pioneer 1000-5 featuring the new Atera camo pattern, which will be featured on all Honda Pioneer 1000 series camo side-by-sides beginning this fall.

“This is such an exciting opportunity to work with our friends at Honda and Jack Link’s to kick off a sweepstakes that will really give our fans a chance to win big,” said TrueTimber CEO Rusty Sellars. “These partnerships continue to grow and it’s exciting to see the connection all our customers share, given their extreme passion for adventure and the outdoors.”

“We are thrilled to be a part of this program with TrueTimber and Honda,” said Mike Bitzer, Jack Link’s Vice President of Business Development. “It is exciting to partner with such iconic brands that possess a strong entrepreneurial spirit and desire to help consumers ‘Feed Their Wild Side’ with high-quality outdoor apparel and equipment, as Jack Link’s does every day with world-class protein snacks.”

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. The TrueTimber Embrace the Pursuit Sweepstakes is open only to legal residents of the 50 U.S. states and Washington, DC, 18 and older (or 19 and older for AL & NE residents). Void where prohibited. Begins September 9, 2023, and ends December 17, 2023. Odds of winning depend on the number of valid Entries received. For ENTRY/PRIZES/ODDS/FULL RULES visit Total ARV of all prizes: $30,444. SPONSORS: American Honda Motor Co., Inc., 1919 Torrance Blvd., Torrance, CA 90501, TrueTimber 150 Accurate Way, Inman, SC 29349 and Link Snacks, Inc. dba Jack Link’s, One Snack Food Lane, Minong, WI 54859.

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About American Honda
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and side-by-sides in the United States. American Honda’s Power Sports & Products Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to

About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide array of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be one of the fastest-growing camouflage companies in the world. For more information about TrueTimber, visit

About Jack Link’s
Jack Link’s is the #1 Meat Snack brand in the U.S. Headquartered in Minong, Wisconsin, Jack Link’s is a family-owned and operated company that represents a heritage of quality, safety and innovation. The company is made up of passionate team members who share an uncompromising commitment to delivering awesome products. Sold in more than 40 countries, Jack Link’s delivers a portfolio of brands that includes Jack Link’s®, Lorissa’s Kitchen®, Wild River®, Golden Island®, Country Fresh Meats®, BiFi®, and Peperami®.