Good afternoon everyone and welcome.
Before I begin, I'd like to tip my hat to the Chicago auto show for coming up with a creative option for press conferences at this difficult time in our industry.
Two years ago, Acura embarked on a path to elevate the brand to new heights. We brought out a totally new MDX, the all-new RDX, followed last year by a groundbreaking TL and a new TSX.
We're here today for the world debut of an exciting new Acura model.
It's the first shot in a barrage of Acura product news that will see major improvements and enhancements this year to almost every sedan and SUV in the Acura lineup...
The market may be slowing down - but Acura is not.
We launched the second generation TSX this past year with the goal of keeping the original TSX' sporty traits -- while adding a higher level of luxury and refinement.
And, judging by the popularity of the new TSX, we hit the mark.
The second generation TSX set a number of sales records upon its introduction in the spring of 2008 and it continues to post monthly sales increases despite the challenging marketplace.
The TSX was designed to appeal to 30-something entry-level luxury buyers looking for something fresh and edgier than the traditional options in this segment.
Individuals with a unique, active and sometimes irreverent take on life as illustrated in our ongoing TV campaign.
Take a look.
Yes, the current TSX is an entry point into the premium segment of the market - but with a twist.
With its 2.4 liter, 201 horsepower, i-VTEC engine it's quick, nimble and a blast to drive. While still achieving excellent fuel economy with 21 mpg in the city and 30 mpg on the highway.
And Car and Driver magazine recognized its strengths saying the 2nd generation TSX "ranks among the industry's best front-drive handling machines."
But - no surprise here - the really serious enthusiasts wanted more power to go with the car's outstanding handling.
We heard them - and we're responding. A more powerful generation has arrived.
Ladies and gentlemen, the all new 2010 Acura TSX V6.
Power comes from a 3.5 liter, aluminum alloy VTEC V6, which generates 280 horsepower giving the TSX more power for greater acceleration and increased performance.
The new powertrain is complemented by a revised sports tuned suspension featuring exclusive wheels and tires that are one-inch larger than those found on the four-cylinder TSX.
The brakes on this V6 model have also been upgraded to better match the enhanced performance potential of the car.
Inside, you'll find the TSX V6 is loaded with standard luxury appointments like leather interior, power moonroof and 7-speaker audio system.
And like the four-cylinder model, the V6 version is available with an optional Technology Package packed with leading edge electronics to make driving more efficient and enjoyable.
Some of the features on the technology package include...
- Voice-activated navigation system
- Real-time traffic and weather information
- And a10-speaker Acura/ELS premium surround sound audio system.
Naturally, the TSX V6 offers all of Acura's class-leading safety content such as the patented ACE body structure, Active Front Head Restraints and Vehicle Stability Assist with Traction Control.
All these safety features are what should give the TSX a full Five-Star rating from NHTSA and make it a "Top Safety Pick" from the Insurance Institute for Highway Safety.
By the way, Acura is the only brand, mainstream or luxury, to have every 2009 model recognized as a "Top Safety Pick" by the IIHS.
But it's on the road where you'll really feel the changes and enhancements made to this remarkable automobile.
The V-6 model delivers a truly distinct driving experience compared to the four-cylinder model.
The added power of the V6 is noticeable the instant you press the accelerator --- and the throatier exhaust note is right in character with the car's added performance.
Basically, we've taken a great car and kicked it up a notch.
The increased performance of the TSX V6 will allow us to compete even more aggressively with other sport sedans such as the BMW 3-series, Audi A4 and Lexus IS.
We also believe it will fill the niche between the TSX four-cylinder and the larger and more luxurious TL attracting youthful driving enthusiasts to the Acura brand.
Look for the TSX V-6 to hit dealerships this summer
I think it's important to state in no uncertain terms that Acura is committed long-term to developing a robust product lineup...
One that supports our efforts to move Acura into the premium luxury area.
And the new TSX V6 you see is just one more example of that commitment.
As I mentioned earlier, almost every product in our lineup - -- will see major improvements this year.
And we'll be previewing an entirely new vehicle within a few months to further broaden our appeal and enhance our position in the marketplace.
Our ongoing goal of becoming one of the top luxury automotive brands in the world has not changed.
The current market situation is affecting everyone however Acura will continue to make progress in both the short and long term.
We will continue to commit the resources and the effort necessary to build Acura market share here and around the world.
The current economy has certainly thrown us and every other automotive manufacturer a curve.
But at Acura, we will use this opportunity to learn...
To adjust...
To evolve...
To improve...
And when the market regains its footing - and it will - we will be a stronger, more vital company than ever before...
Because we have what it takes to compete successfully in any kind of market.
And if you need proof, I now invite you to come up and take a look at the new 2010 Acura TSX V6...
The first of what will be an exciting and invigorating 2010 Acura product lineup.
Thank you!
###
