American Honda Summer Sales Success Continues with Strong August Results

  • New products continue to power Honda and Acura brands, as American Honda sales total 111,944 units in August despite continued industry logistics and supply issues

Honda Brand

  • Honda brand up over 56% on August sales of 99,785 units, with turn rates above 75%
  • Honda electrified models post record August sales, topping 25,000 units for the 6th straight month with both CR-V and Accord hybrid-electric models exceeding 50% of sales mix
  • CR-V nears 31,000 units, marking 6th straight month of 30,000 units or better
  • Pilot sales top 10,000 units despite supply issues
  • HR-V posts best month of the year and best August of all time on sales of 11,404 units
  • Odyssey tops 5,900 units, and 50,000 for the year, to remain a force in the minivan segment
  • Civic and Accord maintain passenger car sales momentum, combining for more than 34,000 units

Acura Brand

  • Acura sales surpass 12,000 units for 6th straight month, up 47% in 2023 on balanced sales results
  • New Integra passes 2,500 units for the 7th straight month, maintaining sales momentum and leadership of the premium gateway segment. Recently launched Integra Type S contributes 11% of sales mix
  • TLX sales (1,231) driven by strong performance of Type S models (26% of mix)
  • RDX (3,962) and MDX (4,172) combine for more than 8,100 units, with RDX posting its best month of the year

American Honda

August

Total

111,944
+56.7%

Cars

38,763
+80%

Trucks

73,181
+46.6%

 

Total

12,159
+61.3%

Cars

4,025
+82.2%

Trucks

8,134
+52.7%

 

Total

99,785
+56.1%

Cars

34,738
+79.8%

Trucks

65,047
+45.8%

 

 

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