- Honda Pilot notches 5th straight monthly gain with 62% jump in January
- Honda HR-V hits new January record as sales climb 10% for the month
- Honda Civic rises 2.8% on heels of all-time annual record
- TLX and RLX lead Acura cars to 9.3 percent gain in January, bucking industry trend
|
American Honda |
||
|
Total |
Cars |
Trucks |
|
104,542 |
48,203 |
56,455 |
|
-1.7% |
-0.7% |
2.3% |
 |
||
| Total | Cars | Trucks |
| 104,542 | 48,203 | 56,455 |
| -1.7% | -0.7% | 2.3% |
 |
||
| Total | Cars | Trucks |
| 104,542 | 48,203 | 56,455 |
| -1.7% | -0.7% | 2.3% |
"With a strong and fresh product line-up, we're confident in the fundamental competitiveness of our products in their segments."
Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.
Sales Highlights
Following a record year for Honda trucks, Pilot continued to show its true market strength as improved supplies helped it to a 61.8 percent increase, with HR-V recording a double-digit gain. Civic enjoyed a notable gain for the month, while overall car sales lagged a bit behind January 2017.
- Pilot sales jumped 61.8 percent on sales of 11,619 in January, its 5th straight monthly increase.
- HR-V set a new January record, gaining a robust 10 percent on sales of 6,259 for the month, continuing as one of the segment's hottest selling vehicles.
- Civic sales were up 2.8 percent in January, while all-new Accord begins to gain momentum with the just-launched national marketing campaign.
Model Notes
Civic starts 2018 by continuing as the #1 retail car in America, a position it has held for the past two years.
HR-V is the #2 model in one of the hottest segments in the industry and is seeing this success with very low incentive spending vs. competitors spending two times as much.
Sales Highlights
After a strong December — its best month of 2017 — Acura Division sales were relatively flat in January. However, Acura cars bucked the downward trend for luxury sedan sales with a gain of 9.3% for the month.
- Led by TLX and bolstered by the recently refreshed RLX, Acura car sales were up 9.3 percent on sales of 2,979.
- With the TLX A-Spec increasing showroom traffic, sales gained 13.2 percent in January.
Model Notes
RLX posted a 68% increase over Jan. 2017 with the recent refresh creating renewed interest, incl. new Acura design language and updated Sport Hybrid technology.
Luxury sedan struggles continue, but TLX started 2018 up 13%, a stark contrast to a segment that was down 3% last month.
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