Jon Ikeda is the senior vice president of Honda Racing Corporation USA (HRC US), formerly Honda Performance Development (HPD), with responsibility for new business development under the HRC brand.
Inspired by a then new Acura brand that had been established in 1986, Ikeda began his career with Honda R&D Americas in fall 1989, joining the start-up of a new advanced design studio in Tokyo as one of the first designers from outside Japan to join the styling team.
While learning Honda's design and management culture, he contributed to a wide range of projects over his six-year stay in Japan, ranging from the award-winning Honda FSX show car to the production development of the 1996 Acura RL.
Ikeda rejoined Honda R&D Americas in Los Angeles in 1995 and over the next 15 years, was actively involved in numerous production and research projects, including serving as the design Project Leader for the 2001 Civic Coupe. Notably, Ikeda also penned and led the design team in the development of the 2004 Acura TL, the best-selling Acura model of all time.
From 2004 to 2013, Ikeda was focused on the Acura brand and design, which included his leadership role in creating the Acura Design Studio.
In July 2015, Ikeda joined American Honda Motor Co. as the vice president and general manager of the Acura Division, overseeing all Acura brand sales, marketing and service operations in the United States.
In April 2019, Ikeda took on the role of Acura Brand Officer, responsibie for leading execution of the Acura business plan and its future business direction.
In April 2024, he assumed his current position as senior vice president of HRC US. In January 2024, HPD became HRC US, combining with HRC Japan to strengthen Honda's overall motorsports capabilities. HRC US will be involved in Formula One power uniFt development and race support starting in 2026.
Ikeda holds a Bachelor of Science degree in Industrial Design from the Art Center College of Design in Pasadena, California.
