American Honda Achieves Best October in Six Years Powered by Record Sales of Light Trucks and Hybrid Models

• American Honda (AHM) sales grew 8.0% in October (119,952 units) for its best October results since 2020, powered by strong passenger car sales, record October light truck sales (+9.6%) and record sales of hybrid models (+5.1%).
• American Honda passenger cars (36,393 units; +4.5%) deliver their best October since 2020.
• Honda brand October sales increased 9.1% (109,162 units) boosting YTD growth to +5.1%, thanks to balanced sales of passenger cars and record sales of both light trucks and hybrid models.
• Acura brand sales totaled 10,790 in October, maintaining +3.7% YTD pace, led by gateway models and SUVs.

BRAND REPORTS

Sales Highlights

• Honda brand sales totaled 109,162 units in October, up 9.1%, driven by record light truck sales and record hybrid sales. Honda passenger cars continued their strong momentum, with the best October in six years.
  • CR-V continues its reign as the #1 SUV in America this year on record October sales (+9.8% on 34,815 units) with hybrid models representing 53% of sales mix to set a new October (18,534 units) record.
  • Overall Honda hybrid sales set a new October record of 32,519 on growth of 5.1% with Civic hybrid accounting for 36% of sales mix and Accord hybrid trims representing 45% of sales mix.
  • Honda passenger cars marked their best October since 2020 (+6.2% on 34,297 units), +15.5% YTD, with Accord +10.6% for its best Oct. since 2020, and Civic with Oct. sales of 17,960, +4.9% YTD. Prelude posted a 2nd straight month over 400 units.
  • Light truck sales marked an all-time best October, +10.5% (74,865) on record HR-V sales of 12,353 (+11.0%) and solid Oct. results from Pilot (9,425 units), 7,202 units from Odyssey (+32.2%) and 4,410 units from Ridgeline (+7.9%).
  • Passport is on pace for a second consecutive record year with record October sales of 5,419 (+14.9%) and +14.2% YTD with rugged TrailSport trims accounting for over 80% of Passport sales.

Sales Highlights

• Acura posted solid October sales of 10,790 for 3.7% growth YTD and pushing Integra, ADX and MDX past their full-year sales volume from 2025. Gateway models of ADX and Integra combined for 4,604 units, propelling the duo to 61% growth YTD.
  • Acura SUVs maintained strong momentum, posting sales of 8,694 for October gains of 1.9% and YTD growth 4.7%.
  • The flagship Acura MDX finished up 54.3% in October on sales of 5,232, with a year-to-date increase of 28.1%.
  • ADX gateway crossover reached 2,508 sales in October, leading its segment with over 25% of retail sales this year.
  • Integra continued strong sales momentum, posting growth of 11.5% in October and 34.4% YTD. Integra maintains a significant lead in its segment with around 40% of retail sales.

October 2026 & Year-to-Date Sales

American Honda
YTD Sales	Total 1,269,213	Cars 401,152	Trucks 868,061
	Total 114,458	Cars 23,300	Trucks 91,158
	Total 1,154,755	Cars 377,852	Trucks 776,903

American Honda
YTD Growth	Total + 5.0%	Cars + 14.4%	Trucks + 1.1%
	Total + 3.7%	Cars + 0.0%	Trucks + 4.7%
	Total + 5.1%	Cars + 15.5%	Trucks + 0.7%

American Honda
Oct. Sales	Total 119,952	Cars 36,393	Trucks 83,559
	Total 10,790	Cars 2,096	Trucks 8,694
	Total 109,162	Cars 34,297	Trucks 74,865

American Honda
Oct. Growth	Total + 8.0%	Cars + 4.5%	Trucks + 9.6%
	Total - 2.5%	Cars - 17.3%	Trucks + 1.9%
	Total + 9.1%	Cars + 6.2%	Trucks + 10.5%

American Honda
YTD Sales	Total 1,269,213	Cars 401,152	Trucks 868,061	Total 114,458	Cars 23,300	Trucks 91,158	Total 1,154,755	Cars 377,852	Trucks 776,903

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