The National Marine Manufacturers Association (NMMA), the leading association representing recreational boating in North America, has named Honda Marine as a recipient of the prestigious 2023 Customer Satisfaction Index (CSI) Award for Excellence in Customer Satisfaction for outboard engines. This marks the twenty-first consecutive year that NMMA has honored Honda Marine, a division of Honda Power Sports & Products, with this recognition.
Honda Marine markets a complete range of marine outboard motors with models ranging from 2.3 to 350 horsepower. The company pioneered four-stroke engine technology and has been designing and building four-stroke outboard motors for 60 years, setting the benchmark for fuel efficiency, quiet operation and low emissions.
The NMMA presented the 2023 CSI award on February 15 at a breakfast ceremony at the 2024 Discover Boating® Miami International Boat Show®. The accolade is based on the overall satisfaction rating of owners for their outboard engines and acknowledges companies that actively measure customer satisfaction to pursue continuous improvement. Award recipients have achieved and maintained an independently measured standard of 90 percent or higher in customer satisfaction during the past year, based on customer surveys.
"Honda Marine is proud to have earned the CSI recognition from NMMA for 21 years running. This award spotlights our mission to continuously improve and innovate—offering products that enhance the boating experience for our customers," said Daniel Sherlock, Director, Honda Marine Division. "Our ability to serve the heart of the marine market and provide customers what they want and need stems from paying close attention to overall trends, listening to user feedback, and ensuring that our comprehensive product lineup sets the standard for fuel efficiency and ease of use—all while staying true to the core Honda attributes of durability, quality, reliability and quiet operation."
The NMMA Marine Industry CSI program provides a uniform measure of customer satisfaction across the full range of boats, engines and dealers in the recreational marine industry. Manufacturers and dealers can gauge customer satisfaction with their products and service experience and compare these satisfaction rates across all recreational boating segments. The program conducts two surveys with new boat and engine customers during the first year of ownership. The first survey is sent shortly after the time of boat delivery, and the second is sent nine months later. Together, the two surveys track customer satisfaction with the product, sales experience, delivery, and service process as well as product quality.
Honda Marine outboards share the same unparalleled durability, quality, and reliability as its legendary automobiles. Securing the 2023 Customer Satisfaction Index Award from the National Marine Manufacturers Association comes on the heels of the company's recent introduction of its newest outboard, the all-new Honda BF350 high-power V8 outboard—the first Honda V8 engine available commercially—marking the newest evolution in the company's product line. The sleek, new model integrates a host of exclusive, innovative features that deliver premium power as well as unparalleled performance and operation for extraordinary boating experiences.
"The Honda BF350 propels power and performance toThe Next Level, underscoring the Honda Marine commitment to serve the ever-changing marine market and our customers. The launch of the high-power BF350 also signals that Honda Marine is enhancing its existing lineup with an eye toward developing new models, inspired by Honda automotive platforms, which meet the growing demand for larger, more powerful outboard motors—all while investing in the development and engineering of products that address the world's pressing environmental issues and utilizing unique, Honda technology across its global platforms," added Mr. Sherlock.
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About Honda Marine
Honda Marine, a division of Honda Power Sports & Products (a business unit of American Honda Motor Co., Inc.), markets a complete range of marine outboard motors. Its comprehensive product line is powered exclusively by four-stroke engines.Honda Marine pioneered four-stroke engine technology and has been designing and building four-stroke outboard motors for 60 years, setting the benchmark for fuel efficiency, quiet operation and low emissions. With models ranging from 2.3 to 350 horsepower, the Honda Marine full line of current production models meets the rigorous California Air Resources Board (CARB) 3-star standards, enabling availability and regulatory compliance in all 50 states.
About Honda Power Sports & Products
Honda Power Sports & Products, a business unit of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including generators, walk-behind lawn mowers, pumps, snow blowers, tillers, string trimmers, outboard marine engines and small, general-purpose engines for residential, commercial and rental applications. American Honda Motor Co., Inc., also is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States, conducting the sales, marketing and operational activities for these powersports products through independent authorized Honda retail dealers.
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